As we enter a new decade, festival organizers have naturally begun asking themselves some important questions regarding the future of their events and the festival industry at large. How will the continuous development of event technology affect the festival landscape in 2020 and beyond? Our festival experts collaborated with our partners at Marcato to break down their predictions for the future of festival tech this year!
All Encompassing RFID Technology
Festival organizers and attendees alike are no strangers to RFID by now, but it’s only recently that the true potential of this technology has been leveraged to create a streamlined festival experience. Our partners at Token are leading the way with wearable RFID technology allowing for ticketless entry and a fully cashless on-site purchase experience. For attendees, putting RFID technology into overdrive in this manner means less time spent waiting in queues, no need to carry cash, and a much more cohesive experience overall. For organizers, it means reduced instances of fraud, optimized access control, and perhaps most importantly, access to data they’ve never had before, like full on-site purchase data and attendee tracking throughout their event site. In a world driven by numbers, these insights are invaluable when it comes to planning future events. This year, you’re likely to see more and more festivals fully embrace this technology.
Robust Mobile Apps
Beyond serving as resources for event information, mobile apps will continue the natural transition into robust audience engagement platforms. Greencopper has disrupted the industry by offering just that. For example, rather than simply having the ability to view festival details, attendees can now build out their own individualized schedules by “favoriting” specific artists, speakers, or vendors. In-app mobile ordering will become more commonplace as well, enabling festival-goers to pre-purchase concessions, eliminating time spent queuing on-site. We’ll also see festival apps play a more prominent role in sponsorship arrangements. By using the official event app as a means for sponsors to engage with attendees, the opportunity for creative activations through features like targeted push notifications and interactive on-site photo hunts comes into play.
Powerful Experiential Marketing
As the festival space remains competitive, audience demand for more unique experiences continues to grow. More experience-based features like gamification, augmented reality, and experiential marketing activations will become more mainstream in 2020 as a result. Festival audiences no longer simply see these kinds of experiences as a fun bonus — they expect them! With our experiential technology partners at Thuzi, organizers can fulfill this fan desire in a variety of customizable ways, like offering games where fans can gain “reward points” as they move through the festival, unlocking prizes and exclusive content. Live sitemaps will also become much more common in 2020. This technology enables organizers to bring their festival map to life with AR wayfinding, helping attendees locate the nearest stage, food, restrooms, and sponsor booths. These experiences are often the things that attendees talk about most once they leave an event. In the coming year and beyond, you’ll see them become integral to the success of any festival.