Meet the Team: Dave Lock, Canadian Sales Manager

  • By Lindsay Biondy | Wednesday, September 4th, 2019
Meet the Team: Dave Lock

Today, we are pleased to introduce Dave Lock, our Canadian Sales Manager. Our Sales team works every day to build relationships with prospective and current partners and connect them with the solutions they need to grow their businesses. Since joining our team a year and a half ago, Dave has been a voice for our Canadian partners, and has excelled in giving ShowClix valuable insights into their specific event needs.

Growing up, Dave always made sure to have some connection to the music scene. Whether it was working with live shows in his teens, or consulting in his 20s, he loved being an advocate for those passionate about music and events. So when Dave graduated from Toronto’s Humber College with a degree in advertising in 2007, his eventual career with technology company Ticketfly as a Sales Manager was a no-brainer. There, he helped establish their Canadian operations, from designing the interior of their Canada-based office from the ground up, to attending conferences and festivals to meet event organizers face-to-face, to growing strategic partnerships over half a decade.

After five years developing Ticketfly’s Canadian presence, Dave was ready for a new challenge. He knew his expertise and knowledge of the Canadian ticketing landscape was the perfect fit for ShowClix’s growing international presence, so he made the move to join our team in January of 2018. Today, Dave continues to cultivate relationships with our Canadian partners by ensuring he’s having open and honest conversations about their evolving needs. Outside of the office, Dave can be found attending live performances of his favorite artists and bands (of this year), including IDLES, Nilüfer Yanya, Fontaines D.C., Radiator Hospital, and Stef Chura.

What might an average work week look like for you?

A typical work week for me is as unpredictable as it gets. Prospecting, cold calling, following leads from researched lists, and emailing old friends and contacts. Then there’s the calls, demos, in-person or phone meetings, travel, and ongoing check-ins with partners that fill out the remainder of my days. Of course, in order to stay on top of everything, it’s always important to get a full, balanced breakfast, and get at least 30 minutes of exercise every day. I found some old VHS tapes of 80’s Jazzercise & Aerobics and try my best to mimic the intense excitement of those Richard Simmons look-alikes. 

As a primarily remote employee, what are some techniques you use to make sure you’re effectively communicating with our partners and our team internationally?

Setting recurring meetings is key. Remote status means you could technically go weeks without seeing the sun, another human being, or even checking in with your team if you’re not careful. My best technique to stop myself from turning into a recluse is to set weekly meetings with coworkers to check in, discuss deals, complain about the price of celery, and share a laugh or two.

Organization is key to an efficient sales process. What are some of your tips for staying organized day to day? 

Lists. I’m a sucker for a good list. I make one for everything. E.V.E.R.Y.T.H.I.N.G.

Also, have you ever seen one of those shows or movies where the detective gets pulled off a case but can’t give it up, so they end up in their living room with a big white board and strings attached to clues and headshots? I’m not saying I have that, but, basically the sales version of that. 

What steps do you take to maintain a strong relationship with our Canadian partners? 

Every Canadian is raised with an unhealthy obsession with Canada. And I’m speaking from experience. To maintain relationships, it’s important to show our Canadian Pride and continue to talk about everything we’re doing in Canada, whether that be hiring new Canadian employees, onboarding new Canadian partners, or developing new features that will help Canadian event organizers. That, and using our currency, Maple Syrup, which is actually considered gold, eh. 

What about after work? What do you do in your spare time? 

In my spare time I love watching and playing baseball. I follow the MLB and run a softball league with all my pals. It’s now in our 11th year. It’s the backdrop to some of my fondest memories. I also love cycling! I’m doing a ride in Japan later this year and plan on doing the ride to conquer cancer in Toronto in a few years (it’s a couple hundred KMs). To round it out, I love cooking (read: eating), collecting vinyl, going to live shows, and playing board games (in the winter). 

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