Our Sales team is essential to our company, as they drive our continued growth and are the first to welcome new partners to ShowClix. They are ambassadors for the company, speaking about our commitment to our partners with professional knowledge and expertise. Today we met with Erin Powers, our Sales Operations Manager. As one of the earliest ShowClix employees, she brings nine years of knowledge and experience to the team!
Erin graduated from John Carroll University in 2009 with a degree in Communications and a minor in Business. During her college career, she interned at the Late Show with David Letterman in New York City, and then at KDKA as a Sales Intern. There, she assisted her team in reaching out to local advertisers, setting up commercials for local TV stations, and developing sales materials.
After graduating from college on a Saturday, she started at ShowClix the following Tuesday. Sales came naturally to her; as she put it, sales is very much having a conversation with someone and listening to them. ShowClix was the perfect fit because not only did she always have a penchant for live events, she also enjoyed being able to match a solution to a need.
Today, Erin works with our potential partners to provide them with their event technology needs. She works side-by-side with her husband Rob, our Director of Production Support, and is the proud mother of two beautiful children, a three-year-old girl and a ten-month-old boy!
Much of your time is spent demonstrating the ShowClix system to potential partners. Can you describe a typical work day for yourself?
No two days are ever the same, but that’s one of the reasons I love my job! A normal day includes anywhere from two to five demos, and as I have a Type A personality, I spend a lot of my mornings preparing my talk track for those demos. I also get to exercise my creativity by mocking up event pages for prospects to give them an accurate understanding of what their event could look like on ShowClix. On top of leading demos, I lead our team’s efforts in responding to RFPs and provide general daily support to the sales team. Demos definitely take up the majority of my time, though!
You interact with a lot of partners and prospects on a weekly basis, and no two conversations are the same. Can you tell us about one of the most memorable interactions you’ve had with a potential partner?
I’ll never forget one demo I led where the prospect (now a partner) kept laughing throughout the call. I’d show him how to create and assign a coupon code in our system and he’d laugh. I’d show him our Reporting Suite and he’d laugh. At one point I just asked him, “What’s so funny?” and he responded, “It’s funny how much work I’m doing today in our current system. ShowClix is going to save me so much time I might be able to take my first vacation in ten years!” After that comment, I started laughing, too.
This month is your nine year anniversary at ShowClix. What are some of the most exciting changes you’ve seen at the company?
The most exciting changes I’ve seen have been with the people and the product: the two most important ingredients to our company’s success. I’ve enjoyed watching my colleagues come in at entry level positions and work their way up to management roles. As to be expected, the product has evolved as well. While innovation and technology have always been the fabric of our business, in the past few years we’ve really ramped up our offering with tools and services. When I started at ShowClix we felt more like a ticketing company, now we’re very much a technology company.
As Sales Operations Manager, you work closely with the rest of our sales team, as well as other departments like Marketing and Client Services. What do you do to maintain strong communication with these and other teams?
Meetings. Emails. Slack calls. Repeat! It sounds rudimentary, but consistent communication between departments is the key to keeping everyone engaged and well informed. I’m also trying to stay off my phone and computer during meetings which has helped to show my co-workers that I value what they’re saying and that they have my undivided attention.
You had an internship at the Late Show with David Letterman in the Talent Department where you interacted with the show’s guests. What’s your most memorable experience?
Too many to count, but my top memories from the Letterman internship include getting stuck in an elevator with Michael Bublé, receiving a prank phone call from Dave while filling in for his receptionist, and watching a private session of Darlene Love singing “Christmas (Baby Please Come Home)”.