Why Event Marketers Should Use Facebook Advertising

  • By Amy Mrazek | Thursday, July 16th, 2015
Facebook Advertising for Event Marketers

Today many of the major social media platforms offer an advertising platform to reach new customers. Due to the wealth of information found on Facebook and the unprecedented size of the social network’s massive user base, Facebook still reigns as a top platform for marketing your events. As an added bonus, the ads can help you gain new followers and continue to engage them over time on your official Facebook Page.

So why should you consider spending precious marketing dollars in Facebook? We’ll tell you!

Facebook accommodates any budget size.

Even a modest budget for Facebook advertising can be successful. By setting daily campaign budgets and strict targeting options, you’ll ensure that your ads are seen by the right audiences. Facebook even provides a 30-day training program, Facebook Go, to help new advertisers get the most from their campaigns.

Facebook provides granular targeting options.

The vast majority of Facebook users volunteer a great deal of information about their interests, likes and other facts on their personal Facebook pages. Facebook’s program provides this info which helps you create unique, targeted ads. For example, if you’re promoting a wine festival, target those who are age 21+ located in the city your event takes place who have also liked wine bars, restaurants and other related shops in the area.

You can remarket on Facebook.

Remarketing is the process of targeting ads to potential customers who have visited your site in the past. Once your remarketing campaign is active, you’ll be able to serve ads on Facebook to stay top-of-mind with your site’s visitors. You can also promote events to those who did not purchase a ticket the first time on your site or promote new merchandise to those already attending an upcoming event.

Facebook lets you create custom audiences.

Facebook’s Custom Audiences feature helps you reach past ticket buyers with ads on Facebook by using your own customer contact lists. You can upload a list of email addresses or phone numbers and deliver your ads to those Facebook users. This is a great way to promote new merchandise or upcoming events to people who are already familiar with you!

To learn more and get started with Facebook Ads, visit their Facebook for Business site. The ShowClix admin already accepts all the tracking pixels needed for success in Facebook.