Have you been reading all the blogs and articles about the latest search engine optimization (SEO) tips and wondering where you should start? We can help! SEO boosts the visibility of your website on search engines like Google and Bing, and can help you sell more tickets. By following SEO best practices, you can increase organic online traffic and provide an easy way for ticket buyers to find your event’s website.
Our team recommends you start with the following SEO best practices:
Title Tags
A title tag is the main text that describes your website and is one of the most important factors helping search engines and users understand what your website is about. Title tags should include your event name and a brief description of the event.
Meta Descriptions
Meta descriptions are short paragraphs under the title on search engine results pages that describe what users will find on that page. Be sure to include keywords that highlight what ticket buyers can expect from that page, and keep it relevant but engaging so you get more clicks.
Site Navigation
A page’s URL structure plays into better SEO. Proper URLs should be separated with hyphens, written in lowercase, and describe the content of the page after the “.com/”. Site visitors should be able to easily identify what the page is talking about just by looking at the URL. For example, www.winefestival.com/wine-tasting-schedule.
Original Content
Each webpage should contain original content not found on any other page of your site. Create keyword-focused pages that highlight different aspects of your event that may appeal to potential ticket buyers. As a good rule of thumb, each page should contain roughly 300-800 words with a combination of images and videos that grab your audience’s attention.
Heading Tags
Heading tags are portions of code that describe page sections on your site. They have a top-down hierarchy that is used to rank each section’s importance to the page (ordered from h1 to h6). When creating your heading tags, be sure each page has at least an h1 tag that uses event-related keywords that describe the section’s content.
Image Alt Text
Alternative text (alt text) is used to describe the images on your site. Be sure to describe the image as specifically as possible, while also keeping it to the point. For example, alt text for a photo of cosplayers at a fandom convention would be, “Cosplayers enjoying C2E2 in Chicago”.
For more SEO best practices, tools, and performance metrics, please check out MOZ.