Tuesday, September 11th, 2018

Why Event Organizers Need to Use Google’s UTM Parameters to Track Campaigns

Attribution is important to every event marketer, but what’s the best way to go about quantifying the value of your online marketing efforts? Our marketing experts highly suggest using Google Analytics’ robust UTM (Urchin Tracking Module) parameters for all your online marketing campaigns! They’re simple yet highly effective, and it’s free to append the tracking parameters to any URL you share via your email blasts, Facebook Ads, Twitter posts, and more. Read on to learn how and why UTM parameters are a pertinent part of any modern event marketing strategy. (more…)

Tuesday, August 14th, 2018

Google Analytics Metrics Every Event Organizer Should Care About

Interested in determining which event marketing channel yields the highest return? Curious about the average age group your ticket buyers fall into? Or maybe you’re considering creating an app for your event and want to see the split of Android versus Apple mobile usage. Google Analytics is an impressive (and free!) tool for the modern event organizer, capable of addressing all these needs and more. (more…)

Thursday, July 19th, 2018

5 Instagram Stories Sure to Grow Your Music Festival’s Following

You know your music festival attendees spend a good portion of their time on Instagram. So, your team shares updates and posts videos to your profile, interacts with your followers, and ramps up excitement for event day by using Instagram Stories, a feature that alone boasts more than 400 million users every day. Our marketing experts have put together five engaging Story ideas to help you tap into that  audience and grow your festival’s following! (more…)

Tuesday, July 10th, 2018

The 4 Ticketing Features You Need for Your Music Festival

Music festivals have become an extremely prevalent source of live entertainment, drawing in droves of music lovers every year. To continue to be successful, festival organizers need to know they’re partnering with a ticketing provider that offers additional tools and features to help them grow their businesses. (more…)

Wednesday, June 13th, 2018

3 Ways Our Third-Party Account Integrations Make Marketing Easier

As an event marketer, you’re likely spending a large portion of your time promoting and analyzing your event across multiple platforms such as Facebook Ads, Google Analytics, and AdRoll, and that added effort can really add up. Luckily, our marketing account integrations feature was designed to optimize your campaigns and save you time. Housed within our system’s Marketing Dashboard, this feature allows you to connect your event listings to the third-party marketing accounts you use most.

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Tuesday, May 15th, 2018

Pop-Up Museum Products You Should Offer With Ticket Sales

Your pop-up museum has built a huge following on social media, and ticket sales are going great, but you’re looking to drive even more revenue. Offering products and add-ons alongside your online ticket sales is the perfect way to do this. Read on for our event experts’ suggestions on the best products to offer to your pop-up attendees! (more…)

Thursday, May 10th, 2018

3 Facebook Event Remarketing Campaigns to Drive Sales

Facebook ads are a powerful way to target potential ticket buyers where they already spend a large portion of their time online. Facebook remarketing ads take it a step further by targeting those who have already shown an interest in your event. 

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Tuesday, April 24th, 2018

The 4 Ticketing Features You Need for Your Pop-Up Museum

Pop-up museums and exhibits are taking the event scene by storm, and it’s easy to see why. These events offer exciting, interactive experiences, unique photo opportunities, and so much more. With these events being in such high-demand, organizers need to make sure they are partnering with the right ticketing platform for optimum success. (more…)

Wednesday, April 11th, 2018

Which Facebook Ad Types Help Sell More Tickets to Your Event

By now, you’re probably investing some of your event marketing spend in Facebook Ads. Boosting posts can be a great vehicle to increase engagement, but when your top priority is increasing ticket sales, it’s best to dive into Facebook Ads Manager head first. (more…)

Tuesday, April 3rd, 2018

4 Email Remarketing Campaigns to Boost Your Event’s Bottom Line

From conventions, to concerts, to large-scale festivals, email remarketing is a powerful tool in any event marketer’s toolbox. Email remarketing helps you reach those who have already bought tickets or who have shown an interest in your event by segmenting your email marketing lists. Then, you can promote your events and other items with relevant, personalized emails encouraging receivers to buy now. (more…)