Thursday, November 8th, 2018
Experienced event marketers know that many marketing and analytics platforms experience a lag between when an action takes place on your site and when it appears in the platform’s reporting. What, then, can you do if the success of your marketing strategy relies on live updates regarding traffic, goal completions, and other site activity to better understand the impact your marketing campaigns are making? Luckily, Google Analytics has a report for that: Real-Time! (more…)
Tuesday, October 23rd, 2018
As an organizer of special exhibits, pop-up museums, or other walk-through attractions, you know exactly what it takes to present an immersive experience that keeps attendees pouring through the door. Such a high level of popularity, however, can become overwhelming without the proper tools in hand. By employing an event ticketing partner with a powerful timed entry solution, you can eliminate excessive on-site queuing, staffing challenges, and missed ticket sales by accurately distributing and anticipating attendee levels throughout the entire run of your event.
Wednesday, October 10th, 2018
As a comedy show organizer, you know how to entertain your audience with amazing performers that keep the laughs coming all night long. To continue to be successful, organizers need to know they are partnering with a ticketing provider that offers additional tools and services that can help them grow their business. Read on for our event experts’ list of ticketing features you need to take your comedy shows to the next level! (more…)
Tuesday, September 11th, 2018
Attribution is important to every event marketer, but what’s the best way to go about quantifying the value of your online marketing efforts? Our marketing experts highly suggest using Google Analytics’ robust UTM (Urchin Tracking Module) parameters for all your online marketing campaigns! They’re simple yet highly effective, and it’s free to append the tracking parameters to any URL you share via your email blasts, Facebook Ads, Twitter posts, and more. Read on to learn how and why UTM parameters are a pertinent part of any modern event marketing strategy. (more…)
Tuesday, August 14th, 2018
Interested in determining which event marketing channel yields the highest return? Curious about the average age group your ticket buyers fall into? Or maybe you’re considering creating an app for your event and want to see the split of Android versus Apple mobile usage. Google Analytics is an impressive (and free!) tool for the modern event organizer, capable of addressing all these needs and more. (more…)
Thursday, July 19th, 2018
You know your music festival attendees spend a good portion of their time on Instagram. So, your team shares updates and posts videos to your profile, interacts with your followers, and ramps up excitement for event day by using Instagram Stories, a feature that alone boasts more than 400 million users every day. Our marketing experts have put together five engaging Story ideas to help you tap into that audience and grow your festival’s following! (more…)
Tuesday, July 10th, 2018
Music festivals have become an extremely prevalent source of live entertainment, drawing in droves of music lovers every year. To continue to be successful, festival organizers need to know they’re partnering with a ticketing provider that offers additional tools and features to help them grow their businesses. (more…)
Wednesday, June 13th, 2018
As an event marketer, you’re likely spending a large portion of your time promoting and analyzing your event across multiple platforms such as Facebook Ads, Google Analytics, and AdRoll, and that added effort can really add up. Luckily, our marketing account integrations feature was designed to optimize your campaigns and save you time. Housed within our system’s Marketing Dashboard, this feature allows you to connect your event listings to the third-party marketing accounts you use most.
Tuesday, May 15th, 2018
Your pop-up museum has built a huge following on social media, and ticket sales are going great, but you’re looking to drive even more revenue. Offering products and add-ons alongside your online ticket sales is the perfect way to do this. Read on for our event experts’ suggestions on the best products to offer to your pop-up attendees! (more…)
Thursday, May 10th, 2018
Facebook ads are a powerful way to target potential ticket buyers where they already spend a large portion of their time online. Facebook remarketing ads take it a step further by targeting those who have already shown an interest in your event.