Thursday, June 24th, 2021
With nearly a billion users and counting, TikTok is taking the internet by storm. So it’s no secret that developing your own presence on this short-form video app and organically interacting with potential attendees is a strategic marketing move you should be taking advantage of! Beyond that, if you have the budget, you should consider the paid marketing methods that could take your TikTok event promotion to the next level. TikTok’s massive and highly engaged user base makes advertising on this platform a great way to reach more expansive audiences than ever before.(more…)
Thursday, February 11th, 2021
In case you somehow missed it, TikTok is a short-form video app which saw its already increasing popularity explode over the course of 2020 as influencers and celebrities alike looked for new ways to engage and entertain their followers online. While it’s most popular among teenagers and young adults, the flourishing social media platform continues to gain users from all demographics. TikTok is projected to grow even further throughout 2021, possibly surpassing a billion active users before year’s end.(more…)
Thursday, July 16th, 2020
Unless you’re just getting into the events game, chances are you and your team are already well-versed in promoting your live events on Facebook, Instagram, and other social media. But now that you’ve begun planning and hosting purely virtual events, is there something you should be doing differently? Social media is a great place to start introducing your audience to your latest virtual experiences, whether by showcasing your special guests and lineup or live streaming exclusives. And maybe most importantly, you can explain the way everything is planned to work in an online format!(more…)
Tuesday, June 9th, 2020
You’ve got the lineup, scheduling, branding, and marketing language ready for your first virtual event, and now it’s time to actively begin promoting it. But where to begin? Virtual experiences represent a rapidly developing new frontier in entertainment, and getting your messaging in front of the right eyes in a timely fashion is crucial in driving awareness, building excitement, and generating streaming access sales.(more…)
Wednesday, May 20th, 2020
For those of us who’ve been producing in-person events and managing venues for as long as we can remember, our event marketing strategy is something we’ve been honing for years. But as you prepare to promote your brand new online event experience, now is the perfect time to revisit your existing marketing practices and update them to specifically fit your virtual event.(more…)
Thursday, April 9th, 2020
Even if your next fandom event is not yet on the horizon, there are other sources of revenue to explore beyond just ticket sales. Our event experts have spent years working alongside the organizers behind some of the world’s most iconic comic cons, gaming expos, and anime conventions, and we’ve tapped into that experience to bring you four additional sources of revenue you can explore. Read on, and put our tips to work today!(more…)
Monday, December 9th, 2019
2021 Update: Looking for the latest TikTok event marketing tips? Check out our updated intro to TikTok marketing to get your events trending for free!
Have you utilized TikTok yet for your event marketing? TikTok, for those unfamiliar, is a social network for sharing short videos. It’s one of the most downloaded apps in 2019, has more than 500 million active users, and 90% of its users are on the app at least once a day. That means that this high-engagement social media platform is a ripe resource for event marketers!(more…)
Wednesday, November 6th, 2019
If there’s one thing a successful fandom event has plenty of, it’s content. With panels, Q&A sessions, photo ops, exclusive screenings, and plenty of exhibitors, an official mobile app is essential to help your fans, vendors, sponsors, and staff get the most out of your event. But not just any app will do. Our event experts collaborated with our friends at Greencopper to break down a list of four key features every fandom event’s mobile app should provide. Does your convention’s app measure up? Read on to find out!
Thursday, October 17th, 2019
With such exciting music festivals on the scene, experienced event organizers know how important it is to make their event stand out in as many ways as possible. Fortunately, festivals offer a uniquely powerful source of marketing material for event promoters: video content. With footage of your past and current events at your disposal, including your headlining artists and crowds of excited attendees, Instagram’s IGTV is the perfect medium to use this content for event marketing! This long-form video application can host longer videos (up to 10 minutes for most accounts, and up to an hour for larger and verified accounts), meaning you can share some truly engaging video content while tapping into Instagram’s massive user base to create buzz around your event.