Event Promotion

Monday, May 16th, 2022

4 Types of Content That Will Keep Attendees Engaged Year-Round

Next year’s event is still months away, but you don’t want your audience to forget about you in the mean time. You already posted an abundance of #TBTs, and ticket presales aren’t going to begin for another few months… so how can you keep your attendees engaged during this lighter time? Luckily, our event experts have the tips you need to keep that event buzz alive year-round. Read on! (more…)
Tuesday, April 12th, 2022

The 4 Ticketing Features You Need for Your Pop-Up Museum

Pop-up museums and exhibits seem to be everywhere you look these days, and it makes perfect sense why these engaging installations have grown into a verifiable phenomenon. These events offer exciting, interactive experiences, unique photo opportunities, and so much more. With pop-ups having become so prevalent, organizers need to make sure they’re partnering with the right ticketing platform to make sure they stand out and attract attendees.
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Monday, March 14th, 2022

3 Ways Social Influencers Can Improve Your Event Marketing

Social media influencers seem to be everywhere these days. That said, have you taken the initiative to investigate what influencer marketing could offer your event? In the age of social media saturation, the overall effect social influencers have on their followers can be extensive. By tapping into the sense of authenticity a sponsored influencer post can evoke, your brand has a unique opportunity to make a lasting impression on audiences that other more traditional marketing tactics just can’t replicate.
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Thursday, January 13th, 2022

5 Ways to Improve Your Pop-Up Experience in 2022

In just a few short years, pop-up experiences and selfie museums have grown into one of the most popular types of live attractions. From immersive art exhibitions to nostalgic TV show museums and beyond, new and exciting pop-ups are constantly entering the market. With such engaging competition, it’s important to make sure your experience stands out to potential visitors, and the most effective way to do that is with the latest and greatest event technology tools.
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Wednesday, December 15th, 2021

How Using Reels Can Grow Your Event’s Instagram Following

With the explosion of TikTok’s popularity over the past few years, other social media platforms, like Instagram, have begun offering similar features to meet the increasing demand for short-form video content. Jumping onto this trend in mid-2020, Instagram launched 15-60 second vertically shot videos called Reels that can be overlaid with a variety of music and effects. Reels allow you to highlight exciting aspects of your events and give your Instagram account the chance to reach a much larger audience.
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Monday, November 22nd, 2021

Drive Ticket Sales by Remarketing to Loyal Attendees

When it comes to effective event marketing, there’s no audience segment more likely to convert than your loyal customers. That’s where digital remarketing tactics come into play. By targeting your efforts toward those who’ve attended one or more of your events in the past, you’ll be connecting with an audience who’s already familiar with your brand and interested in what your event has to offer. This historically engaged segment is the perfect target for your remarketing efforts, often leading to increased ROI and an overall boost in ticket sales.
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Wednesday, October 27th, 2021

5 SEO Tips to Boost Your Event Website’s Visibility Online

As an event organizer well-versed in the power of digital marketing, you’re always looking for ways to promote your event online and boost your ticket sales. A powerful, yet often overlooked method for getting your event in front of more audiences is by implementing some simple search engine optimization (SEO) principles across your website. With just a little bit of SEO knowledge, you can boost your website’s visibility online, drive more traffic to your site, and ultimately drive more ticket sales!
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Thursday, August 19th, 2021

8 Tools Sure to Improve The Venue Experience

When it comes to turning your fans’ experience at your venue up to 11, it’s critical to have the right toolkit at your fingertips. From spreading the word about upcoming events, to keeping fans happy and entertained throughout each performance, event creators are looking to create a seamless experience from start to finish. As part of the Patron Technology family of event technology products, we’ve got the complete solution you need to do all this and more!
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Thursday, June 24th, 2021

Get Started With Paid Event Marketing on TikTok

With nearly a billion users and counting, TikTok is taking the internet by storm. So it’s no secret that developing your own presence on this short-form video app and organically interacting with potential attendees is a strategic marketing move you should be taking advantage of! Beyond that, if you have the budget, you should consider the paid marketing methods that could take your TikTok event promotion to the next level. TikTok’s massive and highly engaged user base makes advertising on this platform a great way to reach more expansive audiences than ever before.
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Thursday, February 11th, 2021

How to Start Marketing Your Event on TikTok For Free

In case you somehow missed it, TikTok is a short-form video app which saw its already increasing popularity explode over the course of 2020 as influencers and celebrities alike looked for new ways to engage and entertain their followers online. While it’s most popular among teenagers and young adults, the flourishing social media platform continues to gain users from all demographics. TikTok is projected to grow even further throughout 2021, possibly surpassing a billion active users before year’s end.
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