Thursday, February 28th, 2019

The 3 Best Instagram Ad Types to Increase Event Awareness

While most event marketers have already seen great success while advertising on Facebook, many have yet to fully seize the benefits of promoting their events on Instagram as well. Instagram offers the opportunity to reach huge numbers of highly-engaged event goers, giving marketers unparalleled potential to drive brand awareness and engagement by utilizing several interactive ad formats to ensure engagement with their targeted audience.

Monday, January 14th, 2019

4 Ways to Promote Your Event with Live Streaming

Whether you’re producing a comic con, a wine festival, or a concert, one constant rings true: today’s fans and attendees of live events are always hungry for content. By tapping into live video streaming on platforms like Instagram and Facebook, event organizers can fill the desire for content while simultaneously promoting awareness and driving actual ticket sales. Unsure where to start when it comes to live streaming? Not to worry! Our event marketing experts have broken down four simple ways to start promoting your event using this fast-growing medium. (more…)

Thursday, December 6th, 2018

Find New Ticket Buyers with Facebook’s Lookalike Audiences

You’ve seen promising results by utilizing Facebook Ad targeting based on factors like age, location, and interests, but have you considered upping your game even further with a more targeted approach? Lookalike Audiences target potential ticket buyers who “look like” those who have already interacted with your event. Using data you likely already have to create Lookalike Audiences can be a huge asset in boosting sales without breaking your budget! (more…)

Tuesday, November 20th, 2018

The 4 Ticketing Features You Need for Your Holiday Events

Each year, holiday events around the world draw in huge crowds of excited families and friends ready to celebrate the season. When considering the seasonality and specific needs of these events, organizers need to make sure their ticketing platform provides the right tools to keep everything running smoothly, and to make their event an unforgettable holiday experience. Read on for our event experts’ list of four ticketing features you need to take your holiday events to the next level! (more…)

Thursday, November 8th, 2018

3 Ways Event Organizers Can Invigorate Marketing Activities with Google Analytics’ Real-Time

Experienced event marketers know that many marketing and analytics platforms experience a lag between when an action takes place on your site and when it appears in the platform’s reporting. What, then, can you do if the success of your marketing strategy relies on live updates regarding traffic, goal completions, and other site activity to better understand the impact your marketing campaigns are making? Luckily, Google Analytics has a report for that: Real-Time! (more…)

Tuesday, October 23rd, 2018

3 Ways Timed Entry Optimizes Ticketing for Your Attraction

As an organizer of special exhibits, pop-up museums, or other walk-through attractions, you know exactly what it takes to present an immersive experience that keeps attendees pouring through the door. Such a high level of popularity, however, can become overwhelming without the proper tools in hand. By employing an event ticketing partner with a powerful timed entry solution, you can eliminate excessive on-site queuing, staffing challenges, and missed ticket sales by accurately distributing and anticipating attendee levels throughout the entire run of your event.

(more…)

Wednesday, October 10th, 2018

The 4 Ticketing Features You Need for Your Comedy Shows

As a comedy show organizer, you know how to entertain your audience with amazing performers that keep the laughs coming all night long. To continue to be successful, organizers need to know they are partnering with a ticketing provider that offers additional tools and services that can help them grow their business. Read on for our event experts’ list of ticketing features you need to take your comedy shows to the next level! (more…)

Tuesday, September 11th, 2018

Why Event Organizers Need to Use Google’s UTM Parameters to Track Campaigns

Attribution is important to every event marketer, but what’s the best way to go about quantifying the value of your online marketing efforts? Our marketing experts highly suggest using Google Analytics’ robust UTM (Urchin Tracking Module) parameters for all your online marketing campaigns! They’re simple yet highly effective, and it’s free to append the tracking parameters to any URL you share via your email blasts, Facebook Ads, Twitter posts, and more. Read on to learn how and why UTM parameters are a pertinent part of any modern event marketing strategy. (more…)

Tuesday, August 14th, 2018

Google Analytics Metrics Every Event Organizer Should Care About

Interested in determining which event marketing channel yields the highest return? Curious about the average age group your ticket buyers fall into? Or maybe you’re considering creating an app for your event and want to see the split of Android versus Apple mobile usage. Google Analytics is an impressive (and free!) tool for the modern event organizer, capable of addressing all these needs and more. (more…)

Thursday, July 19th, 2018

5 Instagram Stories Sure to Grow Your Music Festival’s Following

You know your music festival attendees spend a good portion of their time on Instagram. So, your team shares updates and posts videos to your profile, interacts with your followers, and ramps up excitement for event day by using Instagram Stories, a feature that alone boasts more than 400 million users every day. Our marketing experts have put together five engaging Story ideas to help you tap into that  audience and grow your festival’s following! (more…)