Event Promotion
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Monday, November 22nd, 2021
Drive Ticket Sales by Remarketing to Loyal Attendees
When it comes to effective event marketing, there’s no audience segment more likely to convert than your loyal customers. That’s where digital remarketing tactics come into play. By targeting your efforts toward those who’ve attended one or more of your events in the past, you’ll be connecting with an audience who’s already familiar with your brand and interested in what your event has to offer. This historically engaged segment is the perfect target for your remarketing efforts, often leading to increased ROI and an overall boost in ticket sales.
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Wednesday, October 27th, 2021
5 SEO Tips to Boost Your Event Website’s Visibility Online
As an event organizer well-versed in the power of digital marketing, you’re always looking for ways to promote your event online and boost your ticket sales. A powerful, yet often overlooked method for getting your event in front of more audiences is by implementing some simple search engine optimization (SEO) principles across your website. With just a little bit of SEO knowledge, you can boost your website’s visibility online, drive more traffic to your site, and ultimately drive more ticket sales!
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Thursday, August 19th, 2021
8 Tools Sure to Improve The Venue Experience
When it comes to turning your fans’ experience at your venue up to 11, it’s critical to have the right toolkit at your fingertips. From spreading the word about upcoming events, to keeping fans happy and entertained throughout each performance, event creators are looking to create a seamless experience from start to finish. As part of the Patron Technology family of event technology products, we’ve got the complete solution you need to do all this and more!
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Thursday, June 24th, 2021
Get Started With Paid Event Marketing on TikTok
With nearly a billion users and counting, TikTok is taking the internet by storm. So it’s no secret that developing your own presence on this short-form video app and organically interacting with potential attendees is a strategic marketing move you should be taking advantage of! Beyond that, if you have the budget, you should consider the paid marketing methods that could take your TikTok event promotion to the next level. TikTok’s massive and highly engaged user base makes advertising on this platform a great way to reach more expansive audiences than ever before.
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Thursday, February 11th, 2021
How to Start Marketing Your Event on TikTok For Free
In case you somehow missed it, TikTok is a short-form video app which saw its already increasing popularity explode over the course of 2020 as influencers and celebrities alike looked for new ways to engage and entertain their followers online. While it’s most popular among teenagers and young adults, the flourishing social media platform continues to gain users from all demographics. TikTok is projected to grow even further throughout 2021, possibly surpassing a billion active users before year’s end.
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Thursday, July 16th, 2020
4 Ways to Start Promoting Your Virtual Events on Social Media
Unless you’re just getting into the events game, chances are you and your team are already well-versed in promoting your live events on Facebook, Instagram, and other social media. But now that you’ve begun planning and hosting purely virtual events, is there something you should be doing differently? Social media is a great place to start introducing your audience to your latest virtual experiences, whether by showcasing your special guests and lineup or live streaming exclusives. And maybe most importantly, you can explain the way everything is planned to work in an online format!
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Tuesday, June 9th, 2020
Promoting Your First Virtual Event: Where to Begin
You’ve got the lineup, scheduling, branding, and marketing language ready for your first virtual event, and now it’s time to actively begin promoting it. But where to begin? Virtual experiences represent a rapidly developing new frontier in entertainment, and getting your messaging in front of the right eyes in a timely fashion is crucial in driving awareness, building excitement, and generating streaming access sales.
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Wednesday, May 20th, 2020
5 Things to Revisit When Applying Your Marketing Strategy to Virtual Events
For those of us who’ve been producing in-person events and managing venues for as long as we can remember, our event marketing strategy is something we’ve been honing for years. But as you prepare to promote your brand new online event experience, now is the perfect time to revisit your existing marketing practices and update them to specifically fit your virtual event.
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Thursday, April 9th, 2020
4 Ways to Generate Fandom Event Revenue Year-Round
Even if your next fandom event is not yet on the horizon, there are other sources of revenue to explore beyond just ticket sales. Our event experts have spent years working alongside the organizers behind some of the world’s most iconic comic cons, gaming expos, and anime conventions, and we’ve tapped into that experience to bring you four additional sources of revenue you can explore. Read on, and put our tips to work today!
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Wednesday, December 18th, 2019
Did You Know: Event Marketing Guide
Did you know ShowClix has an event marketing guide to help you enhance your advertising campaigns?
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