Wednesday, November 6th, 2019
If there’s one thing a successful fandom event has plenty of, it’s content. With panels, Q&A sessions, photo ops, exclusive screenings, and plenty of exhibitors, an official mobile app is essential to help your fans, vendors, sponsors, and staff get the most out of your event. But not just any app will do. Our event experts collaborated with our friends at Greencopper to break down a list of four key features every fandom event’s mobile app should provide. Does your convention’s app measure up? Read on to find out!
Thursday, October 17th, 2019
With such exciting music festivals on the scene, experienced event organizers know how important it is to make their event stand out in as many ways as possible. Fortunately, festivals offer a uniquely powerful source of marketing material for event promoters: video content. With footage of your past and current events at your disposal, including your headlining artists and crowds of excited attendees, Instagram’s IGTV is the perfect medium to use this content for event marketing! This long-form video application can host longer videos (up to 10 minutes for most accounts, and up to an hour for larger and verified accounts), meaning you can share some truly engaging video content while tapping into Instagram’s massive user base to create buzz around your event.
Thursday, October 3rd, 2019
It’s no secret that your event’s social media presence can have a huge influence on your event’s overall success. Running a social media contest in the weeks leading up to your event is a great tactic for both building anticipation and encouraging your followers to share your event with a wider audience of potential ticket buyers. Our event experts are here to give you the scoop on four different types of social media contests sure to boost your event’s ticket sales!
Tuesday, September 17th, 2019
If you’re hoping for a post or topic to trend on social media, the right hashtag can be the key to success. From an event marketing perspective, a hashtag specific to your event can spark buzz, encourage conversation, and optimize discovery. In addition to expanding your audience, hashtags are also an easy way to monitor what people are saying about your event throughout its run. With that said, choosing the perfect hashtag for your event can take time and careful consideration. That’s why our marketing experts have put together four key aspects to consider when creating a successful event hashtag!
Thursday, July 18th, 2019
Your festival is fast approaching and ticket sales have been steady, but now you’re wondering what else you can do to pick up the pace without breaking your marketing budget. Media coverage can assist in helping to surpass your attendance goals without the need to significantly increase your advertising spend.(more…)
Wednesday, July 10th, 2019
Fandom event organizers have plenty of competition these days, so it’s important to get the word out early and often about what makes your show absolutely unmissable! IGTV’s (Instagram TV’s) ability to host more lengthy video content than a typical Instagram video (up to 10 minutes for most accounts, and up to an hour for larger and verified accounts) means you can share some truly engaging video content to create buzz around your event.(more…)
Tuesday, June 11th, 2019
As a fandom event organizer, you’re always looking for ways to offer more to your loyal fans. Depending on what perks you decide to offer, your VIP tickets have the potential to become a significant source of your event’s overall revenue, while providing even more amazing event experiences for your attendees. Our team of fandom event experts have put together a list of six perks to include in your VIP packages sure to help drive sales for your next fandom event, comic con, or gaming expo!
Thursday, April 18th, 2019
Your museum regularly welcomes thousands of enthusiastic guests into its halls, eager to explore ancient artifacts, marvel at historic works of art, or even study the wonders of the natural world. With everything from membership management to rotating exhibits to occupy your time, your museum’s ticketing partner is not a decision to be made lightly!
Wednesday, March 27th, 2019
By now we’re all familiar with the phrase “social media influencer,” but have you taken the initiative to investigate what influencer marketing could offer your event? In the age of social media saturation, the overall effect social influencers have on their followers can be extensive. By tapping into the sense of authenticity a sponsored influencer post can evoke, your brand has a unique opportunity to make a lasting impression on audiences that other, traditional marketing tactics just can’t replicate.
Thursday, February 28th, 2019
While most event marketers have already seen great success while advertising on Facebook, many have yet to fully seize the benefits of promoting their events on Instagram as well. Instagram offers the opportunity to reach huge numbers of highly-engaged event goers, giving marketers unparalleled potential to drive brand awareness and engagement by utilizing several interactive ad formats to ensure engagement with their targeted audience.(more…)