Thursday, October 19th, 2017

4 Items to Include in an Event Press Release

When promoting a new event, a press release can serve as a great method to generate publicity at minimal cost to you. If it gets picked up by major websites or influencers, your event could also be exposed to potential attendees that may never have found it otherwise. Not to mention, a widely shared press release adds legitimacy to your event and can help you gain potential sponsors. That being said, you’ll need to take certain steps to ensure that your story does not go unnoticed. Our event marketing experts have put together a few tips to make sure your press release stands out and gets the coverage you desire! (more…)

Wednesday, October 18th, 2017

Why Tracking Pixels are Critical To Your Event Marketing Success

A digital marketing strategy’s success lies in your ability to measure how much bang you get for your buck. That’s where tracking pixels come in. Tracking pixels record events, such as a ticket purchase, and collect user profiles from an HTML code snippet placed on any website page. By integrating this code with your event ticketing partner’s system, you can place pixels on your event listings and final receipt pages to measure the health of all of your online advertising campaigns! (more…)

Thursday, October 5th, 2017

4 Tips For Creating a Poster For Your New Event

Posters are a great way to promote a new event. Once you’ve settled on a design, they’re easy to produce and distribute, and can be a powerful tool in driving awareness and promoting genuine interest in your event. That being said, if you are a first time event organizer without access to the assistance of an experienced designer, choosing your poster design can be easier said than done!

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Monday, September 25th, 2017

3 Important Data Trends Timelines Can Identify

As an event organizer, we know you value data that detects trends in ticketing, sales, and consumer behavior. It’s why our engineers built Timelines as one of our system’s powerful analytics tools. Timelines gives you the power to compare and contrast patterns in your ticketing data so you can sell more tickets to future events.

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Wednesday, September 20th, 2017

How to Address Fans’ Questions on Social Media

Social media is, by definition, a very public forum. Whether it’s positive or negative, every legitimate question deserves a response. Letting your customers know their questions are being heard and addressed fosters a good relationship with you and your fans, and can serve to help how your event is perceived. (more…)

Tuesday, September 12th, 2017

4 Reasons Why You Should Be Using Instagram Stories For Your Event

Instagram has proven to be a powerful tool for event organizers to promote their brand and their event. Taking a page out of Snapchat’s book, Instagram’s Stories feature allows users to upload photos, videos, or Boomerang gifs which are set to expire after 24 hours. With recent updates to this story functionality, the platform is becoming even more friendly for events, offering access to a larger audience, direct links to ticket sales, and a medium to share exclusive event details. (more…)

Monday, August 28th, 2017

5 Tools to Automate Your Social Media Strategy

As any event organizer knows, a well-planned social media strategy is critical to the success and growth of your event. Every day, new and more complex tools are entering the social market promising to make your workload easier by automating your social media tasks. But which tools are right for your event? (more…)

Tuesday, August 8th, 2017

What to Consider Before Your Nonprofit Event Sponsor Search

Sponsorships can be a fantastic way to add value to your nonprofit event while staying within your budget, but are you doing all you can to secure the best sponsorship agreements? Our event experts have put together a few tips to make sure you and your sponsor are getting the most out of your relationship. Read on to see what you should be taking into consideration before beginning your sponsor search!

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Thursday, July 20th, 2017

5 Ways to Hone In on Important Customer Segments

Event organizers can benefit from a tool that filters through their customer lists to help them better understand their behavior; that’s why we built Segments! Segments lives right inside our Admin, and can group customers based on various demographic and behavioral data. (more…)

Tuesday, July 18th, 2017

What To Consider When Creating Your Admission Strategy

Whether your event is hosting thousands of cosplayers, families with children, or thirsty beer festival attendees, the primary goal of your admission process is always the same: getting people into your venue as safely and quickly as possible. 

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