Thursday, February 28th, 2019
While most event marketers have already seen great success while advertising on Facebook, many have yet to fully seize the benefits of promoting their events on Instagram as well. Instagram offers the opportunity to reach huge numbers of highly-engaged event goers, giving marketers unparalleled potential to drive brand awareness and engagement by utilizing several interactive ad formats to ensure engagement with their targeted audience.(more…)
Wednesday, February 20th, 2019
Whether it’s a home expo, an auto show, or even a travel expo, your consumer show has the potential to welcome thousands of excited attendees looking to make their next big purchase. Taking into account the massive scale and specific needs of many consumer events, organizers need to be sure they partner with an event ticketing system that provides the right tools to keep everything running smoothly, and to make their event an unforgettable experience.
Wednesday, February 6th, 2019
We’re all familiar with the phrase, “the show must go on,” but if your top billed performers cancel, your venue falls through, or the weather becomes uncooperative, this can be much easier said than done! The best way event organizers can work to avoid an all-out cancellation is by putting preventative measures in place well before show day. Read on for our event experts’ advice on avoiding four common causes of event cancellations.
Wednesday, January 30th, 2019
Comic cons, gaming expos, and fandom events of all shapes and sizes have grown into a massive industry, with new and exciting events coming to life everywhere you look. To stand out amongst competing events and continue to be successful, fandom event organizers need to know they’re partnering with a ticketing provider that offers premium services and hands-on experience to help them grow their businesses.(more…)
Monday, January 14th, 2019
Whether you’re producing a comic con, a wine festival, or a concert, one constant rings true: today’s fans and attendees of live events are always hungry for content. By tapping into live video streaming on platforms like Instagram and Facebook, event organizers can fill the desire for content while simultaneously promoting awareness and driving actual ticket sales. Unsure where to start when it comes to live streaming? Not to worry! Our event marketing experts have broken down four simple ways to start promoting your event using this fast-growing medium. (more…)
Thursday, December 6th, 2018
You’ve seen promising results by utilizing Facebook Ad targeting based on factors like age, location, and interests, but have you considered upping your game even further with a more targeted approach? Lookalike Audiences target potential ticket buyers who “look like” those who have already interacted with your event. Using data you likely already have to create Lookalike Audiences can be a huge asset in boosting sales without breaking your budget! (more…)