Thursday, November 8th, 2018
Experienced event marketers know that many marketing and analytics platforms experience a lag between when an action takes place on your site and when it appears in the platform’s reporting. What, then, can you do if the success of your marketing strategy relies on live updates regarding traffic, goal completions, and other site activity to better understand the impact your marketing campaigns are making? Luckily, Google Analytics has a report for that: Real-Time! (more…)
Wednesday, October 31st, 2018
Regardless of the season, it’s important to be prepared for unexpected weather issues surrounding your event. When you have to make the tough call to postpone, change, or cancel, you want to make sure your customers understand the situation as thoroughly as possible. Luckily, event organizers have more options at their disposal than ever before to stay in quick, easy contact with their ticket buyers! Read on for our breakdown of tools you can use to best keep your ticket buyers informed in the event of inclement weather. (more…)
Tuesday, October 23rd, 2018
As an organizer of special exhibits, pop-up museums, or other walk-through attractions, you know exactly what it takes to present an immersive experience that keeps attendees pouring through the door. Such a high level of popularity, however, can become overwhelming without the proper tools in hand. By employing an event ticketing partner with a powerful timed entry solution, you can eliminate excessive on-site queuing, staffing challenges, and missed ticket sales by accurately distributing and anticipating attendee levels throughout the entire run of your event.
Wednesday, October 10th, 2018
As a comedy show organizer, you know how to entertain your audience with amazing performers that keep the laughs coming all night long. To continue to be successful, organizers need to know they are partnering with a ticketing provider that offers additional tools and services that can help them grow their business. Read on for our event experts’ list of ticketing features you need to take your comedy shows to the next level! (more…)
Tuesday, September 11th, 2018
Attribution is important to every event marketer, but what’s the best way to go about quantifying the value of your online marketing efforts? Our marketing experts highly suggest using Google Analytics’ robust UTM (Urchin Tracking Module) parameters for all your online marketing campaigns! They’re simple yet highly effective, and it’s free to append the tracking parameters to any URL you share via your email blasts, Facebook Ads, Twitter posts, and more. Read on to learn how and why UTM parameters are a pertinent part of any modern event marketing strategy. (more…)
Thursday, September 6th, 2018
When your ticket sales pick up and your fan base grows, so does your customer support inbox. With a relatively lean event staff, your best decision may be to utilize an outside customer support team. How, then, can you be sure that an external call center will provide top-notch support to your customers, while maintaining a consistent experience and event branding every step of the way?
Tuesday, August 14th, 2018
Interested in determining which event marketing channel yields the highest return? Curious about the average age group your ticket buyers fall into? Or maybe you’re considering creating an app for your event and want to see the split of Android versus Apple mobile usage. Google Analytics is an impressive (and free!) tool for the modern event organizer, capable of addressing all these needs and more. (more…)