Event Planning

Thursday, October 29th, 2020

5 Safety Considerations for Your Live 2020 Holiday Event

Tickets for this year’s holiday events will be in high demand. Thanks in large part to months of social distancing and limited entertainment opportunities, folks are excited to get out and celebrate the holidays however they can. That said, while the safety of all remains a top concern around the world, it’s important for event organizers to pay special attention to government regulations and common sense practices to protect employees and attendees all season long.
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Tuesday, October 13th, 2020

Guest Blog: Reopening a Live Event Space in the Age of Social Distancing

The last few months have been the closest the live events industry has gotten to full annihilation. When the government ordered Color Factory and the rest of our industry to close our doors in New York City and Houston in March, we, like most of you, didn’t know when or if we’d be able to reopen or ever effectively engage in public assembly activity again. The industry seemed full of misinformation, fear, and senseless destruction of value. As we moved through the pandemic, we had to make painful yet necessary cuts to staff and operations. We were doing all we could to survive… and we did.
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Wednesday, September 30th, 2020

Create the Ultimate Virtual Sports Fan Event With These Features

If your sports team or athletic organization is preparing to take fan experiences online, the technology you choose to make that switch needs to be a primary consideration. While some event organizers have taken to sharing free live streams or past content via social media or other third-party platforms, these scattered tools are likely to leave your sports fans feeling less than fulfilled. Whether you’re planning a fully online gathering, or a fan event with both in-person and online components, you’ll need an integrated event technology solution to provide a seamless fan journey from start to finish.
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Wednesday, September 2nd, 2020

6 Effective Sponsorship Opportunities for Live Streams

As event organizers, we know that one of the most important event revenue sources is sponsorship placement. We’re familiar with the traditional sponsor options (venue signage, placement on printed materials, stage naming rights), but what about when it comes to virtual experiences? There are actually tons of virtual options, and presenting sponsored content in an online format can give you and your sponsors more detailed insights into performance data, like link clicks, attendee engagement, and impressions.
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Wednesday, August 5th, 2020

What You Need to Give Your Fans the Ultimate Virtual Fandom Experience

Whether your next fandom event is hosted completely online, or is an in-person event with virtual components, it’s important to settle on the right event technology to turn your online dreams into a reality. While some event organizers have taken to sharing free live streams or past content via social media or other third-party platforms, these scattered tools can leave fans feeling less than fulfilled. To create your complete virtual fandom convention, it’s key to partner with an integrated event technology solution in order to provide a seamless fan journey from start to finish.
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Thursday, July 9th, 2020

3 Ways RFID Event Technology Is the Key to Social Distancing

Social distancing measures have become a staple of daily life across the world, even as we see in-person events on the horizon again in some areas. This begs the question: how do we provide an unforgettable event experience for attendees while still keeping safety and distance top of mind? While there’s no one simple solution to this challenge, taking steps to reduce hand-to-hand interactions and optimize foot traffic flow to maintain personal distance are at the heart of the path forward.
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Thursday, June 18th, 2020

5 Venue Considerations for a Safe Return to In-Person Events

As restrictions on mass gatherings around the world begin to relax, venue managers and event organizers alike are working on plans to get the world of live events back up and running again. With social distancing measures still in effect, you’ll need to take every precaution to keep your venue’s attendees safe, while providing the same engaging event experience your customers have come to know and love.
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Wednesday, May 6th, 2020

7 Benefits You Never Realized Virtual Events Could Offer

As an industry, event organizers are looking for new and exciting ways to expand the reach and engagement potential of their experiences. The most powerful development in the world of entertainment has, without a doubt, been the concept of fully virtual events. By taking their experiences online, event organizers have a world of new possibilities right at their fingertips!
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Tuesday, March 3rd, 2020

6 Ways RFID Cashless Payments Improve the Convention Experience

Convention organizers routinely put months of planning, legwork, and coordination into crafting an event that typically takes place over the span of just a few days. With a narrow target for on-site success, it’s critical that every aspect of your fandom, gaming, or pop culture convention is optimized to provide unforgettable experiences for your attendees, and generate revenue and actionable insights for your team. For this reason, cashless payment technology is an emerging resource that simply cannot be overlooked.
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Thursday, February 6th, 2020

5 Ways to Start Making Your Event Sustainable

As today’s event-goers continue to become more environmentally conscious, sustainability is a growing focus in the planning of live events. Attendees are looking deeper than just lineups and event programming to make their ticket-buying decisions. Potential attendees want to support events that align with their personally held values, and a serious devotion to reducing one’s carbon footprint can be a deciding factor. Event organizers serious about moving their events toward sustainability know it can be a challenging undertaking that requires consideration at every step of the event planning process, but more than worthwhile in the end!
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