Thursday, February 6th, 2020
As today’s event-goers continue to become more environmentally conscious, sustainability is a growing focus in the planning of live events. Attendees are looking deeper than just lineups and event programming to make their ticket-buying decisions. Potential attendees want to support events that align with their personally held values, and a serious devotion to reducing one’s carbon footprint can be a deciding factor. Event organizers serious about moving their events toward sustainability know it can be a challenging undertaking that requires consideration at every step of the event planning process, but more than worthwhile in the end!(more…)
Thursday, January 9th, 2020
As we enter a new decade, festival organizers have naturally begun asking themselves some important questions regarding the future of their events and the festival industry at large. How will the continuous development of event technology affect the festival landscape in 2020 and beyond? Our festival experts collaborated with our partners at Marcato to break down their predictions for the future of festival tech this year!
Monday, December 9th, 2019
Have you utilized TikTok yet for your event marketing? TikTok, for those unfamiliar, is a social network for sharing short videos. It’s one of the most downloaded apps in 2019, has more than 500 million active users, and 90% of its users are on the app at least once a day. That means that this high-engagement social media platform is a ripe resource for event marketers!(more…)
Wednesday, November 6th, 2019
If there’s one thing a successful fandom event has plenty of, it’s content. With panels, Q&A sessions, photo ops, exclusive screenings, and plenty of exhibitors, an official mobile app is essential to help your fans, vendors, sponsors, and staff get the most out of your event. But not just any app will do. Our event experts collaborated with our friends at Greencopper to break down a list of four key features every fandom event’s mobile app should provide. Does your convention’s app measure up? Read on to find out!
Thursday, October 17th, 2019
With such exciting music festivals on the scene, experienced event organizers know how important it is to make their event stand out in as many ways as possible. Fortunately, festivals offer a uniquely powerful source of marketing material for event promoters: video content. With footage of your past and current events at your disposal, including your headlining artists and crowds of excited attendees, Instagram’s IGTV is the perfect medium to use this content for event marketing! This long-form video application can host longer videos (up to 10 minutes for most accounts, and up to an hour for larger and verified accounts), meaning you can share some truly engaging video content while tapping into Instagram’s massive user base to create buzz around your event.
Thursday, October 3rd, 2019
It’s no secret that your event’s social media presence can have a huge influence on your event’s overall success. Running a social media contest in the weeks leading up to your event is a great tactic for both building anticipation and encouraging your followers to share your event with a wider audience of potential ticket buyers. Our event experts are here to give you the scoop on four different types of social media contests sure to boost your event’s ticket sales!