From conventions, to concerts, to large-scale festivals, email remarketing is a powerful tool in any event marketer’s toolbox. Email remarketing helps you reach those who have already bought tickets or who have shown an interest in your event by segmenting your email marketing lists. Then, you can promote your events and other items with relevant, personalized emails encouraging receivers to buy now.
Check out these four types of email remarketing campaigns that will maximize your revenue!
Incentivize with a discount
Sell tickets to customers who have signed up for your newsletter list by emailing them a coupon code to an upcoming event. Boost engagement and make your discount emails stand out in the inbox by providing direct links to your event listing, including strong calls-to-action like “Get Your Tickets Now,” and catchy subject lines such as “Quick! Your 20% discount expires soon,” or, “Your 10% Off Coupon is Waiting!”
Reach out to recent attendees
The best time to promote your next event is at the conclusion of your current one. Remarket to your past ticket buyers and reward their loyalty by offering exclusive access to purchase early. Be sure to capitalize on their recent excitement by including memorable photos and provide links to your social platforms so they can jump right back into the conversation.
Upsell after the ticket sale
Upsell to your customers soon after the ticket is purchased. Offer ticket upgrades, VIP experiences, merchandise, or parking passes. Be sure to personalize the message by using words like “you” and “your,” use HTML coding to populate their names, and use phrases like “merch we knew you’d love.”
Promote to similar audiences
If you run multiple events annually, target past attendees with remarketing emails featuring a similar event coming up. For example, if you host a fandom convention in one city and a gaming expo nearby later in the year, send a remarketing email to those who bought tickets to the convention, but did not yet buy tickets to the expo.
Want to boost your email open rates, drive traffic to your site, and sell more tickets? Be sure to check out our tips for Must Haves in Your Event Marketing Emails!