Tuesday, September 11th, 2018
Attribution is important to every event marketer, but what’s the best way to go about quantifying the value of your online marketing efforts? Our marketing experts highly suggest using Google Analytics’ robust UTM (Urchin Tracking Module) parameters for all your online marketing campaigns! They’re simple yet highly effective, and it’s free to append the tracking parameters to any URL you share via your email blasts, Facebook Ads, Twitter posts, and more. Read on to learn how and why UTM parameters are a pertinent part of any modern event marketing strategy. (more…)
Thursday, September 6th, 2018
When your ticket sales pick up and your fan base grows, so does your customer support inbox. With a relatively lean event staff, your best decision may be to utilize an outside customer support team. How, then, can you be sure that an external call center will provide top-notch support to your customers, while maintaining a consistent experience and event branding every step of the way?
Tuesday, August 14th, 2018
Interested in determining which event marketing channel yields the highest return? Curious about the average age group your ticket buyers fall into? Or maybe you’re considering creating an app for your event and want to see the split of Android versus Apple mobile usage. Google Analytics is an impressive (and free!) tool for the modern event organizer, capable of addressing all these needs and more. (more…)
Thursday, August 9th, 2018
Right after your event ends is the perfect opportunity to collect valuable insight from those most engaged with it: your attendees! A post-event survey is a great tool in gaining meaningful feedback about your event, and subsequently putting that feedback to work by improving scheduling, content, and more for future events. That being said, you’ll need to ask the right questions to gain these actionable insights. Read on for our breakdown of the types of questions you should include in your post-event surveys! (more…)
Thursday, July 19th, 2018
You know your music festival attendees spend a good portion of their time on Instagram. So, your team shares updates and posts videos to your profile, interacts with your followers, and ramps up excitement for event day by using Instagram Stories, a feature that alone boasts more than 400 million users every day. Our marketing experts have put together five engaging Story ideas to help you tap into that audience and grow your festival’s following! (more…)
Tuesday, July 10th, 2018
Music festivals have become an extremely prevalent source of live entertainment, drawing in droves of music lovers every year. To continue to be successful, festival organizers need to know they’re partnering with a ticketing provider that offers additional tools and features to help them grow their businesses. (more…)
Wednesday, June 13th, 2018
As an event marketer, you’re likely spending a large portion of your time promoting and analyzing your event across multiple platforms such as Facebook Ads, Google Analytics, and AdRoll, and that added effort can really add up. Luckily, our marketing account integrations feature was designed to optimize your campaigns and save you time. Housed within our system’s Marketing Dashboard, this feature allows you to connect your event listings to the third-party marketing accounts you use most.