Tuesday, May 17th, 2016
When it comes to allocating marketing budgets, the buzz word surrounding these efforts is value. As event planners, we are constantly striving to gain the maximum value and exposure on a limited budget. Working with influencers who are already excited and speak highly of your event is a strong low-cost, high return marketing strategy.
Monday, March 28th, 2016
Word of mouth is a powerful tool in the event industry. With the continued increase in customer reviews, fans are looking to their fellow event goers to inform them of the best events to attend. The only problem is, fans are going through information overload, so how do you get your event noticed? (more…)
Thursday, February 18th, 2016
Millennials are known for their heavy usage of social media. However, one of the major influencers of social is not being utilized to its fullest potential, peer reviews. Now more than ever individual voices are being heard and recognized by your fans and potential ticket buyers. For event managers, this idea can be a big piece in building a stronger social media following and selling more tickets.
Thursday, February 4th, 2016
Your attendees are interested in more than just your event, they want to be part of your culture. With the ever increasing popularity of YouTube, event professionals can share more with their fans and increase their chance of getting noticed by new ticket buyers by having an active YouTube channel. (more…)
Thursday, October 22nd, 2015
Conventions (cons) are filled with an impressive breadth of exhibitor and vendor merchandise. As a con organizer, merchandise can benefit you both before, during and after your event. T-shirts, posters and other sorts of keepsakes and memorabilia can be sold along with ticket purchases, giving you the ability to create a buzz around your event and increase revenue.
Thursday, October 1st, 2015
Twitter is a powerful tool for event organizers. They spend many hours developing marketing strategies specific to Twitter to get followers excited about their event. Fortunately, Twitter has followed suit and significantly updated its analytics offering over the past year so event organizers are able to gain better event insights. (more…)
Thursday, July 16th, 2015
Today many of the major social media platforms offer an advertising platform to reach new customers. Due to the wealth of information found on Facebook and the unprecedented size of the social network’s massive user base, Facebook still reigns as a top platform for marketing your events. As an added bonus, the ads can help you gain new followers and continue to engage them over time on your official Facebook Page. (more…)
Thursday, July 9th, 2015
If you’re not selling merchandise for your event, you may be missing out on a major revenue opportunity. T-shirts, posters and other sorts of keepsakes and memorabilia can be sold along with ticket purchases, giving you the ability to create a buzz before your event. You may even be able to boost engagement during and after the event, as well. (more…)