Thursday, May 25th, 2017
You’ve logged long days and nights to produce a festival that your attendees will look forward to, but first, you have to grab their attention. One way to differentiate yourself from other festivals is to create a detailed media kit that sells your festival for you. (more…)
Thursday, April 20th, 2017
Instagram continues to be one of the best social platforms for fandom organizers to spread the excitement surrounding their events. Great news – Instagram recently added a multiple image post feature allowing you to upload as many as ten images or videos in a single post. Using this feature, you can showcase so much more of what your event has to offer with posts that capture your fans’ love for your event. (more…)
Monday, February 13th, 2017
Every so often, a social media giant adds an update that is a match made in heaven for event marketing. Last year, Snapchat extended its Geofilters to businesses and savvy event marketers became early adopters.
Thursday, February 9th, 2017
With over 1.6 billion users, Facebook is your fans’ resource for entertainment and getting the rundown of your event.
Beef up your Facebook strategy with the non-promotional content your fans crave. Show them you’re as big a fan as they are by posting jaw-dropping content that keeps them checking back for your next update. Read on for our post content tips! (more…)
Thursday, January 12th, 2017
Turning your captivated audience into event day advocates has never been easier. Fans now more than ever are looking to share exciting, in the moment content with their followers. Twitter offers fans an all access pass to everything happening throughout your event, and a quick and easy way to tell their friends how much fun they are having!
Tuesday, October 18th, 2016
Scroll through your Facebook feed, your Twitter feed, and now your Instagram, see a reoccurring theme? Event marketers are making the switch from still images to compelling videos that encourage their followers to stop and watch.
Tuesday, August 9th, 2016
Many of today’s hottest brand influencers are self made. They are the people who have built a strong relationship with their followers and proved they genuinely care about their interests. Even though influencer marketing has been around for awhile, the potential of social influencer marketing is only just coming into focus. (more…)
Wednesday, May 25th, 2016
Event professionals are increasingly utilizing live video to enhance their attendees’ event experience.
There a few ways that event professionals can use live video to add value to their events, and here are some of our favorites:
Tuesday, May 17th, 2016
When it comes to allocating marketing budgets, the buzz word surrounding these efforts is value. As event planners, we are constantly striving to gain the maximum value and exposure on a limited budget. Working with influencers who are already excited and speak highly of your event is a strong low-cost, high return marketing strategy.