Tuesday, August 9th, 2016
Many of today’s hottest brand influencers are self made. They are the people who have built a strong relationship with their followers and proved they genuinely care about their interests. Even though influencer marketing has been around for awhile, the potential of social influencer marketing is only just coming into focus. (more…)
Wednesday, May 25th, 2016
Event professionals are increasingly utilizing live video to enhance their attendees’ event experience.
There a few ways that event professionals can use live video to add value to their events, and here are some of our favorites:
Tuesday, May 17th, 2016
When it comes to allocating marketing budgets, the buzz word surrounding these efforts is value. As event planners, we are constantly striving to gain the maximum value and exposure on a limited budget. Working with influencers who are already excited and speak highly of your event is a strong low-cost, high return marketing strategy.
Monday, March 28th, 2016
Word of mouth is a powerful tool in the event industry. With the continued increase in customer reviews, fans are looking to their fellow event goers to inform them of the best events to attend. The only problem is, fans are going through information overload, so how do you get your event noticed? (more…)
Thursday, February 18th, 2016
Millennials are known for their heavy usage of social media. However, one of the major influencers of social is not being utilized to its fullest potential, peer reviews. Now more than ever individual voices are being heard and recognized by your fans and potential ticket buyers. For event managers, this idea can be a big piece in building a stronger social media following and selling more tickets.
Thursday, February 4th, 2016
Your attendees are interested in more than just your event, they want to be part of your culture. With the ever increasing popularity of YouTube, event professionals can share more with their fans and increase their chance of getting noticed by new ticket buyers by having an active YouTube channel. (more…)
Thursday, October 22nd, 2015
Conventions (cons) are filled with an impressive breadth of exhibitor and vendor merchandise. As a con organizer, merchandise can benefit you both before, during and after your event. T-shirts, posters and other sorts of keepsakes and memorabilia can be sold along with ticket purchases, giving you the ability to create a buzz around your event and increase revenue.
Thursday, October 1st, 2015
Twitter is a powerful tool for event organizers. They spend many hours developing marketing strategies specific to Twitter to get followers excited about their event. Fortunately, Twitter has followed suit and significantly updated its analytics offering over the past year so event organizers are able to gain better event insights. (more…)