Facebook ads are a powerful way to target potential ticket buyers where they already spend a large portion of their time online. Facebook remarketing ads take it a step further by targeting those who have already shown an interest in your event.
These campaigns show ads to users who have had an interaction with your event in the past such as a website visit, a video view, or a past ticket purchase. Because they show ads to a more qualified audience, remarketing campaigns have a higher ROI and conversion rate.
Our event marketing experts recommend you try the following remarketing campaigns for your next event!
Put your Facebook pixel to use to deliver ads to users who have visited your website, but who have not yet bought a ticket. To entice them to reconsider, show them ads with a small discount of 5% to 10% off tickets displayed right on the image. Since discount campaigns play on urgency and scarcity tactics to convince buyers with cold feet to convert, set expiration dates for the coupons and use urgency language like, “Promo ends on 5/30!”.
If you run an annual event or multiple events a year, you can sell tickets to future events by remarketing to those who’ve attended one in the past. Upload the event’s attendee email list right into Facebook, and it will target your campaign to those customers who login with that same email addresses. Test familiarity language like “Did you enjoy the spring concert?” or, “Come back out for Prima Con 2019!”, and specify the date, time, and location of the show in the headline of the ad to help increase conversions.
Promoting merchandise can be an important revenue driver for your event. Run remarketing ads that sell items such as t-shirts, hats, lanyards, and VIP experiences to those who’ve already purchased tickets. Use Facebook’s carousel ad format to display all of your available merchandise, and use the “Shop Now” CTA button available for optimal results.