With so many social media sites available for event professionals, you may be ignoring your LinkedIn Company Page. We understand. Because many of us spend so much time in our personal lives with Facebook, Twitter and Instagram, it’s almost second nature to use those tools to share your events and interact with fans. So why would you spend time on your LinkedIn Company Page?
While LinkedIn is primarily a site for professional networking and B2B research, the site has been gaining significant popularity each year by adding new functions for brands, such as official Company Pages.
Event professionals who are interested in building their brand with LinkedIn should still keep in mind that it’s a little different from other, more personal social networks. Consider creating a Company Page and using it to your advantage in the following ways:
Find new employees.
Since LinkedIn is a business-oriented social site, most members are actively looking to find and be found for jobs matching their skills. Helpfully, LinkedIn offers promoted job listings that can be targeted to specific profile information and visible to members who match your specifications. While this option requires a fee, you can also post the job on your Company Page’s updates section for free, which can then appear in search results when users search for related career opportunities.
Find new vendors.
LinkedIn is a great way to find new event related vendors: anything from lighting specialists and audio equipment vendors to catering companies. Join group discussions related to your industry, and you’ll be able to see who’s partnering with other event organizers. Often, you’ll also find information about the vendors themselves on their LinkedIn pages or in reviews by other LinkedIn members.
Find new fans.
LinkedIn can help people find your events by making contact and ticket sales information easily available. One advantage of LinkedIn updates is frequency. Routine posting can be done much less frequently than the hours you probably spend on Twitter and Facebook. You should post information on your event such as event recaps, venue and parking details, as well as any tips to help people get to your event faster.
To learn more and get started, visit LinkedIn Company Pages.