Fandom event organizers have plenty of competition these days, so it’s important to get the word out early and often about what makes your show absolutely unmissable! IGTV’s (Instagram TV’s) ability to host more lengthy video content than a typical Instagram video (up to 10 minutes for most accounts, and up to an hour for larger and verified accounts) means you can share some truly engaging video content to create buzz around your event.
Our event marketing experts have put together a list of four simple ways fandom event organizers can start to put IGTV to use throughout each stage of their event marketing strategy, so read on, and get those phones ready!
Last year’s content
Start your event marketing strategy strong, building up anticipation for what’s in store at your upcoming fandom event by sharing videos of exclusive content from last year’s convention. IGTV enables you to share both vertical and horizontal video content that’s been previously used for other purposes, so put the footage you already have from last year’s most exclusive panels and sessions to good use, and start spreading the excitement for what’s to come!
Regularly scheduled announcements
Publicize a regularly scheduled monthly (or weekly) IGTV video release in which you share new information about show programming, celebrity guests, newly added exhibitors, and more. You’ll have a consistent audience as fans will come to expect exciting news as the convention nears, and you can use this opportunity to encourage your followers to spread the word about your event!
Interviews with top guests
Once your guest lineup starts filling up, spread the word about your comic con, gaming expo, or anime fandom event by posting a series of interviews or fan-sourced question-and-answer sessions with your top celebrity guests. IGTV’s longer video format is perfect for interview content that may otherwise be too long for a typical Instagram video. Fans will be thrilled to engage with some of their favorite creators and celebs, and the potential for viral sharing means more users will be exposed to your event!
As event day approaches and your team is putting the finishing touches on the venue, welcome your followers on an in-depth preview of the convention floor and share some behind-the-scenes snippets from exhibitors to put your fans’ FOMO into overdrive! As an added benefit, use this opportunity to give fans a sneak peek of the admissions process to ensure everything goes smoothly for those determined to be first through the doors.