5 Things to Ask Your Potential 2018 Ticketing Partner

  • By Lindsay Biondy | Tuesday, December 19th, 2017
5 Things to Ask Your Potential 2018 Ticketing Partner

As you welcome in the new year, you’re likely considering everything 2018 will have in store for your organization: new events, new technology, and new opportunities. With all these changes, you’ll need a reliable ticketing partner who will be by your side every step of the way. But with many options, how can you be sure you’re making the right decision for your events?

Our team of experts have come up with a few questions you should ask any potential ticketing partner before sealing the deal. Check them out!

How can I promote my events using your ticketing system?

The key to a successful event is a successful marketing campaign. You want a ticketing system that offers integrated marketing and promotional tools and is just as dedicated to your event’s success as you are.

Will you provide customer support to my ticket buyers?

Great customer support is one of the most valuable services you can offer your ticket buyers. A worthy ticketing partner will offer some form of ticket buyer support, but be sure to ask specifically about the details of their call center, including hours of operation and the type of support they can provide.

Can I customize the look and feel of my event listings?

Many ticketing partners will allow some customization, but you want one who will work with you to create an event listing that’s not only an extension of your website, but an extension of your brand.

What type of analytics tools do you have?

A ticketing partner with a wealth of powerful analytics tools at your disposal can be your greatest asset. Analytics are key to understanding customer behavior, creating strategic marketing campaigns, and ensuring a successful event.

How much training and support will I receive?

Learning the ins and outs of a new system can be overwhelming, so you want dedicated representatives who will not only offer expert advice, but will support you through your entire event lifecycle.


Interested in discovering other important questions you should ask potential ticketing partners? Check out our full article for a complete list, and consider ShowClix as your 2018 event ticketing and technology partner. We have a dedicated team of event experts that provides the tools and support you need to ensure your event is a success and that your customers are satisfied.