Did You Know: Identifying Loyal Attendees with Segments

  • By Lindsay Biondy | Thursday, April 25th, 2019
Did You Know: Identifying Loyal Attendees with Segments

Did you know you can use our Segments tool to discover your most loyal attendees?

With tons of excited attendees enjoying your events year after year, identifying those most engaged in your brand can give you important insights on what attracts repeat customers. Our Segments tool enables you to filter and group ticket buyers based on select criteria to help target your marketing and loyalty campaigns. For example, you can create a segment of customers who have attended two or more of your events in the past, and use that information to offer a ten percent discount off your next event for them and a friend. Not only will you be rewarding loyal attendees, you’ll also draw in new attendees with similar interests!

To create a new Customer Loyalty Segment, go to the Customers tab in the ShowClix Admin. Click the “Create Segment” button. You’ll have the option to find customers who meet any or all of the conditions you set. To do this, select “+ Add Condition” and find the “Customer Loyalty” section. Choose whichever best fits your needs, and then complete the condition to your specifications. For more granular segmentation, you can add additional conditions based on other customer details, purchase behaviors, and more. As you add more conditions, the total number of customers who match what you’re looking for will show in the top right. When you’re finished, click “Show Customers” to see a full list of customers who meet your criteria. Finally, click “Save as New Segment” to store this information, which you can later access for an updated list by selecting “Segment: All customers” (next to the “Create Segment” button).

For more information on creating customer segments, check out our support guide.