Did You Know: Tracking Tags

  • By Lindsay Biondy | Thursday, February 15th, 2018
Did You Know: Tracking Tags

Did you know our system has its own tracking tags that track sales from referring websites and marketing campaigns?

An effective marketing campaign is essential to your bottom line, so knowing where and when to funnel your resources is key. Our tracking tags allow you to track sales from any online resource so you can determine what is working by adding a unique code (tag) to the end of a URL. Create a custom tag to use in your social posts, email campaigns, or provide them to your promoters and influencers so you can see who is bringing in the most sales.

Under the Marketing tab in our system, you’ll find the Tracking Tag section where you can view the performance of your tracking tags and create new ones. When you create a new tag, you’ll be prompted to name it and write a description for internal purposes. For example, if you wanted to track all customers via a Facebook ad, your tag could be FacebookFebAd, and your final URL would look like: http://www.showclix.com/event/[your event ID]/tag/FacebookFebAd.

You can also use our dynamic tags to bypass this setup process. Simply add a new tag to the end of your event listing URL in the format described above (/tag/[your tag here]). Once a sale is processed using that URL, the new tag will automatically populate within the admin. You’ll be able to pull reports directly from the admin, too, for the ultimate streamlined process.

For more information on our tracking tags, check out our support article!