Event Spotlight: Britney Spears The Zone

  • By Erin Fulton | Thursday, February 20th, 2020
Event Spotlight: Britney Spears The Zone

Britney took it to the next level, Los Angeles! Come celebrate the legendary pop-princess who shaped the music industry with her iconic music videos and chart-topping tunes at The Zone: The Britney Spears Experience now through April. You’ll “feel like paradise” the moment you arrive at this 30,000 square foot LA-based pop-up experience! Read on to learn about this exclusive, limited-time, totally immersive Britney Spears fandom fantasy.

Gimme More

Before you even set foot inside the venue, you’ll be blown away by the detail and dedication honoring the music icon. Artist Rob Prior painted the larger-than-life mural that covers the outside walls of The Zone location. “I wanted to make sure that Britney was represented in a really beautiful way,” Prior said. “So, the best thing is to do a nice 20-foot portrait and then show her on stage. With this mural, you’ve got the essence of Britney and the iconic look of who she is as a performer.” Start off your unforgettable experience by snapping a pic with the bubble-gum pink mural as you head into the Britney universe!

Dance Until The World Ends

Britney fans will jump at the chance to tour several experiential rooms based on Spears’ most memorable music videos! Wander through the high school straight out of “…Baby One More Time” and journey to the intergalactic landscape from “Oops…I Did it Again.” Then, jet set on the airline from “Toxic,” and find yourself at the center of the ring just like a “Circus” while treading the 40ft tightrope photo walk! Not to mention, each of the exhibit’s multimedia rooms feature interactive content and user-controlled activations, as well as other memorabilia and signature items (donated by Britney herself) throughout the venue!

Piece Of Me

Your experience at The Zone is unique because you’re unique! Upon entry, guests will receive an RFID wristband, which will connect to a mobile app on their smartphones, providing a thoroughly interactive experience and non-stop sharable content throughout the space. Then, guests have the opportunity to shop ‘til they drop on all the Britney Spears souvenirs they could ever want! The Zone features a retail storefront which will debut its own iconic merchandise collections exclusive to the exhibit, along with legendary collectibles from Britney’s storied past.

If this has you saying “ I Wanna Go,” then grab your tickets today for a life-changing Britney Spears fan celebration!

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