Event Spotlight: Cheat Day Land

  • By Lindsay Biondy | Monday, July 15th, 2019
Event Spotlight: Cheat Day Land

Cheating has never been as fun as it is at Irvine’s deliciously interactive pop-up museum, Cheat Day Land! The ultimate celebration of food and art, Cheat Day Land is all about treating yourself with a cheat day. This immersive museum creates a sensory experience that enables you to become part of the mouthwatering art and release your inner child.

You can gather your friends, your family, and your appetite to experience junk food-inspired installations that offer you the chance to play and capture the moment! Loosen your belts, because your cheat day has begun at the Irvine Spectrum Center.

Cheat Day Land is the brainchild of Rubi Rymehmy, her sister, and her three brothers. In 2017, Rubi experienced her first pop-up museum in Japan. Inspired by the creativity and innovation of immersion art, she and her siblings worked tirelessly to give life to this fantastic exhibition, becoming the first Latinos to open a pop-up museum. But their vision doesn’t stop at simply displaying scrumptious food; they want Cheat Day Land to serve as a platform to inspire others to dream big and work hard to create a better world for themselves and others. As the family’s biggest contribution to their community, this museum artistically and inspirationally brings people together from around the globe to create a space to experience art and truly connect with it.

With guided tours lasting 60-90 minutes, Cheat Day Land takes attendees on a delectable adventure through rooms filled with all your favorite foods. From donuts, to chocolate, to cereal, there’s no shortage of photo ops that will inspire your social media followers to chow down. The first rooms you’ll explore feature the classic junk food staples: fries, cheeseburgers, wings, hot dogs, soda, burritos, and even a giant pizza mural. If your mouth is already watering, then just wait until you enter the room dedicated to the most tantalizing dessert ever created: chocolate. Because what’s a cheat day without chocolate?

Then you can climb on the donut rock wall as you make your way to the donut swings, then relax in a giant donut box. You donut want to miss out on that! Visit the pancake room and bounce on a frying-pan-inspired trampoline like a flapjack. Wear your food as you take a pic behind cell bars, in front of a trippy black and white illusion. Dive into a giant bowl of cereal filled to the brim with bouncy balls, foam letters, and a gigantic spoon. The best part? At the end of the tour you’ll be offered complimentary ChEAT Day samples. These vary every day, so you never know what you’ll get!

Come treat yourself to a cheat day, because you deserve it. Get your tickets to Cheat Day Land today!