Event Spotlight: IMATS Atlanta 2018

  • By Lindsay Biondy | Friday, November 9th, 2018
Event Spotlight: IMATS Atlanta

On November 17-18, the International Make-Up Artist Trade Show (IMATS), makes its way to Atlanta, GA for the first time! Atlanta, known as the “Hollywood of the South,” has become a hotbed for motion picture work, and IMATS is here to unite the beauty, motion picture, and make-up effects communities under one roof at the Georgia World Congress Center. Produced by Make-Up Artist magazine, IMATS is the world’s first and largest celebration of make-up artistry, and it continues to increase talented participation and provide the education and tools for make-up artists to succeed and thrive.

Access Glamorous Products and Supplies

Get ready to stock up, make-up artists! The IMATS Exhibitor floor gives you access to top-of-the-line beauty/SFX make-up products at prices you won’t find anywhere else. Stock your kit or make-up bag and network with the pros by visiting dozens of exhibitor booths including Make-Up Artist magazine, Kryolan Professional Make-up, Make Up For Ever, NYX Professional Makeup, Royal & Langnickel Brush Mfg., and so many more. Plus, Pro-Card members receive even deeper discounts on products, as well as admission to the event. Check out the complete Floor Plan and Exhibitor List for more info!

Experience History at the Make-up Museum

Witness make-up history up close at IMATS’ exclusive Make-up Museum! Showcasing famous works from film, TV, and advertising, the museum features rare photo collections, movie memorabilia, and pieces from special make-up effects studios. Some contributors who have been featured in the past include Stan Winston Studio, Mike Hill, W.M. Creations, Creative Character, KNB EFX Group, the Chiodo Bros., Creature Effects, and many more. If you’ve ever wondered how the make-up industry has evolved over the years, you just might find your answers here!

Learn from the Best with Speakers and Panels

Ever wanted the chance to hear from the biggest names in the make-up industry? Then IMATS is the place to be! Sit down with Jordan Plath from Kryolan Professional Make-up to learn tricks of the trade such as creating ice effects and covering tattoos. See how make-up illusionist Mimi Choi’s iconic, prosthetic-free designs have captivated audiences. And in Jasmine Ringo’s Discover Dermaflage, you’ll watch as she creates an unexpected character with 3-D elements that add texture and dimension to beauty, fashion, and editorial make-ups. Opportunities like these don’t come around often, so don’t miss out! Check out the full list of education for more awesome opportunities!

Take your Skills to the Next Level with Master Classes

With IMATS’ Artistry Unlocked master classes on November 16, you’ll dive deep into the niche aspects of make-up you’ve always dreamed of. Learn from Emmy-nominated make-up artist Sara Seidman Vance, who, with 30 years of experience, is considered one of the leading industry experts on make-up in the high definition arena. In make-up master Derrick Rutledge’s full-day class, Perfecting Your Presence, you’ll receive personalized, step-by-step instructions on the perfect make-up and hairstyles for your face type and how to tackle facial symmetry issues. And in Selena Miller’s class, you’ll learn how to wrangle extras and get talent ready for their call times—no matter how complicated the looks.

Put on your face, and get your tickets to IMATS Atlanta today!