Event Spotlight: IMATS Los Angeles

  • By Ashley Ranich | Tuesday, January 10th, 2017
Event Spotlight: IMATS Los Angeles

The International Make-Up Artist Trade Show (IMATS) is the world’s first and grandest gathering in the make-up industry. Prior to its creation, no trade show was specifically dedicated to the world of cosmetics. During the summer of 1997, make-up artist expert, Michael Key, organized the first IMATS in Los Angeles, California. Today, this world-renowned show is held six times annually in locations that span from New York to London to Sydney.

Returning to Los Angeles this year to celebrate its 20th anniversary, IMATS is sure to impress any make-up enthusiast, dedicated artist, or exhibitor out there! Read on to learn more about the event:


IMATS Los Angeles 2017 has filled their schedule with seasoned professionals whose experience leaves much to inform. Be sure to catch Oscar winner Joel Harlow, the make-up designer for Star Trek Beyond, as he breaks down the unique make-up of the characters from the film. In addition, highly regarded make-up maven, Sam Fine, is speaking at the show as an educator. His impressive resume includes artistry done on Tyra Banks, Naomi Campbell, and Beyoncé amongst other supermodels – you won’t want to miss his tips and tricks!

In a keynote discussion, editorial and runway artist Lottie will talk about her career. Her work can be seen in Vogue, Elle, V, Numero and Love.

Nearly 30 years ago, one film established what we know as the quintessential vampire look: The Lost Boys. Get all the make-up secrets from that iconic film when Oscar winners Ve Neill, Greg Cannom and Steve LaPorte join moderator Paul Davis and other special guests onstage to discuss their work on the film.

Celebrate 100 years of the Westmore family’s make-up artistry influence, when Oscar winner Michael Westmore talks history and what’s on the horizon (including a new book)

Celebrity artist Sir John will demonstrate an artistic editorial method.


It is pertinent to familiarize yourself with the floor plan and exhibitor map before hitting IMATS. To ensure you leave with the best haul you can, determine which booths are your top priority. From Make Up For Ever to Sugarpill to The Lip Bar, IMATS makes sure to include house brand names and independent lines alike. While there may be more variety than you’re accustomed to with killer discounts, your wallet can handle a little brand experimentation!

Battle of the Brushes

Long before there was Syfy’s Face Off there was the IMATS Battle of the Brushes! Established in 1998, the student competition showcases international make-up students and recent alumni from recognized schools as they race to complete winning looks. Past winners have gone on to work on such high-profile productions as the Pirates of the Caribbean series, Alice in Wonderland, Maleficent, and more.

During the show, IMATS visitors are welcome to watch as finalists compete. Thousands of dollars in cash and prizes are awarded to first-, second- and third-place winners for each competition.

Get the inside scoop on new industry trends, exclusive discounts from vendors, and peel back the layers of your favorite movie looks! IMATS Los Angeles is January 13-15, 2017 at the Pasadena Convention Center in Los Angeles, California. Tickets are on sale now!

“Since 2017 marks the 20th anniversary of IMATS L.A., we’ve lined up the most epic artists on the planet for this year’s show.” – Michael Key, Executive Producer of IMATS