Today at the latest Apple event, the iPhone 5 release date was revealed, along with the official release date for iOS 6. The new version of Apple’s wildly popular mobile platform will introduce feature-rich revisions of apps like Safari and Maps, as well as a brand new app for ticket sales and admissions.
This buzzworthy app is called Passbook, and it can simplify mobile ticket delivery.
Passbook brings together retail coupons, boarding passes, loyalty cards and event tickets in one convenient app. For all of these pass types, the platform supports 2D barcodes that can be scanned at the register, door, gate or wherever the vendor accepts them.
Today ShowClix is also excited to announce that the event ticketing platform—as well as our compatible iOS ticket scanners—will fully support Passbook integration, allowing ticket buyers to easily, instantly access their tickets to ShowClix events.
What’s the big deal about Passbook for event tickets? Well…
• Passbook standardizes barcodes for easier scanning. With traditional mobile tickets, the user must open the ticket in the smartphone’s web browser, which leaves room for accidental resizing, rotating and other standardization issues that can slow down lines at the gate. Passbook levels the playing field and makes it easier for barcode scanners to operate quickly and consistently for any event tickets.
• Passbook makes mobile ticket delivery more convenient. When customers have to go through extra steps to receive mobile tickets, the newfangled delivery method may begin to seem less convenient and more like a buzzy headache. Passbook simplifies the process, providing a direct delivery method straight to the customer’s iPhone.
• Homescreen notifications are sent as the event approaches. Help ticket buyers remember the date and time for their event tickets by activating a time-sensitive reminder, which appears on the lock screen when the day of the event arrives.
And these notifications aren’t just limited to event dates—the tickets can also display a notification when the holder approaches the venue. The notification pops up based on the radius of the venue and the GPS inside the phone, and then the holder can open the ticket with a single swipe.
• Passbook looks awesome. While the new app doesn’t really change the look of the actual 2D barcodes, the interface is clean, colorful and straightforward. All of the user’s passes are saved in one multicolored stack, and each pass contains a quick view of the necessary info: the event, the date / time, the ticket holder’s name and the barcode. Each event ticket is even indicated by a special notch, just like an old school theater ticket!
Passbook event tickets will be available for all ShowClix clients. Contact us here or email a member of our team at ticketing[at]showclix.com to learn more and get started!