Fandom Products You Should Offer With Ticket Sales

  • By David Kennedy | Thursday, November 16th, 2017
Fandom Products You Should Offer With Ticket Sales

Are you looking for a way to drive ticket sales for your fandom event’s panels and photo ops? Thinking about introducing some new event swag? Good news – you can sell all of this and more online along with your admission tickets! Providing your fans with the option to purchase merchandise and ticket upgrades in your online checkout can make a big difference to your bottom line. Offering these add-ons in the same transaction as their ticket purchase adds convenience for you and your fans, and serves as an effective upsell tactic. Read on for merchandise ideas to offer along with your event tickets!

Additional Event Tickets

  • Photo ops
  • Autograph sessions
  • Celebrity panels
  • Workshops

Encouraging sales of additional events fans will find inside your con can serve to drive anticipation, overall sales, and help cut any queuing inside your event.

Event Merchandise

  • Lanyards
  • Clothing (t-shirts, hoodies, hats)
  • Memorabilia (Posters, pins, stickers)

Fans interested in the merchandise will be become early brand ambassadors of your event and won’t miss the chance at snagging something they really want!

VIP Experiences

  • Early entry
  • Exclusive panels
  • Meet and greets
  • After-parties

Providing VIP options during the initial purchase lets fans decide early on if they want to be part of the exclusive action.


  • Food tickets
  • Drink tickets

Try offering discounted food and/or beverage package tickets so your fans will be totally prepared for event day.

If adding products to your event listings sounds like the plan for you, check out our Product Listing support article for more information on how to enable this for your event!