Festival Products You Should Offer With Ticket Sales

  • By David Kennedy | Wednesday, February 21st, 2018
Festival Products You Should Offer With Ticket Sales

If you’re looking to drive pre-event revenue for your upcoming festival, selling products alongside your online ticket sales is a great way to do this. Not only will offering add-ons like apparel and after-party passes boost your bottom line, it will also add convenience for you and your buyers, and help you better prepare for onsite merch inventory needs. Check out our event experts’ ideas for merchandise to offer along with your festival tickets!

VIP Experiences

  • Early entry
  • Exclusive performances
  • Meet and greets
  • Private viewing areas

Providing VIP options during the initial purchase lets ticket buyers decide and prepare early on if they want to be part of the exclusive action.

Additional Event Tickets

  • Autograph signings
  • Official after-parties
  • Photo opportunities

If your festival features additional ticketed offerings, be sure to upsell your ticket buyers. Consider offering a small discount, and your fans may just go all in!

Event Merchandise

  • Lanyards, tote bags, water bottles
  • Clothing (t-shirts, hoodies, jackets, hats)
  • Memorabilia (Posters, pins, stickers, keychains)
  • Compilation CDs or MP3 downloads

Fans interested in buying merchandise early get to snag something they really want, and they become free event ambassadors for you!


  • Food tickets
  • Drink tickets
  • Premium parking passes

Try offering discounted food and/or beverage packages so your buyers can be totally prepared for event day. Premium parking passes can ensure easy entry and exit from the lots.

If adding products to your event listings sounds like the plan for your festival, check out our Product Listing support article for more information on how to enable this feature today!