How We’re Using Google’s Structured Data To Add Ticketing Links To Event & Venue Searches

  • By Anthony | Thursday, January 22nd, 2015
Venue Search Results

This January, Google announced some expansions to their Knowledge Graph’s usage of markup, which spells exciting news for bands, musicians, comedians and people like you — event organizers and venue managers.

In this post on Google’s Webmaster Central blog, the team outlines four new ways that the Knowledge Graph (Google’s knowledge base that enhances their search engine) can interpret markup to provide helpful, convenient options when people search for events.

Most notably, venue event listings are now being shown in Google search results. If your venue’s website uses the proper markup — found in this post about structured data on Google’s site for developers — your upcoming events can be displayed when someone searches for your venue.

So what do you need to do to get started if you’re listing your events through ShowClix? Nothing at all.

We’ve already taken care of it for you! As the post notes, ShowClix has already implemented the necessary ticketer events markup for all events sold through our platform. This means that if your venue lists your event publicly on ShowClix, you’ll start seeing them in Google search results.

We want your customers to find your events as easily as possible, and this is just another way we’re employing the latest tools available to make that happen.