3 Ways to Use Our Marketing Automation for Your Event

  • By Ashley Ranich | Thursday, April 13th, 2017
Marketing Automation Lets You Focus on Your Event

When it comes to your event marketing strategy, there’s always something else you can be doing to improve its implementation. There are a variety of tools available to automate and ease the execution of your marketing activities, and one of them lives right within the ShowClix Admin! Agent, our marketing automation tool, was engineered to handle the marketing tasks you create within our system.

Use Agent to assist you with the tasks you’re already doing for your event marketing. Agent includes features that promote urgency, support effortless dynamic pricing strategies, and send automatic updates to keep you and your team in the loop.

Use Agent to help you with the following activities:

Create social urgency

Capitalize on the fear of missing out by creating a sense of urgency on social media that will encourage any indecisive shopper to take the next step. Task Agent with promoting your event with a post on Facebook and Twitter once 80% of tickets have been sold. Simply set the urgency language you want, and without lifting a finger, Agent will send out your update once your inventory reaches your specified level.

Increase ticket revenue

Adjust price levels to increase your ticket sales and keep all eyes on your event. Agent provides you the opportunity to adjust your prices based on defined levels. For example, you can hold Early Bird ticket prices for the first 400 tickets sold, and then task Agent with increasing the ticket price for General Admission regular tickets for the next 2,000 tickets sold. Alternatively, you can task Agent with decreasing price levels for a short promotional period of 100 tickets for an extra spike in sales. You have flexibility in how you execute your pricing strategy; Agent’s role is to automate the process for you so you can focus on other aspects of your business.

Welcome VIPs

Are you expecting special guests at your event? Eager to know the second they walk through the door? Tell Agent to send you an alert once your VIP’s ticket is scanned via email or text. Afterwards, you can warmly greet them, quickly escort them through the gates, and snap a few photos for use on your social platforms. Your guests will appreciate the extra attention and kick start the hype around your event.