The 4 Ticketing Features You Need for Your Consumer Shows and Expos

  • By David Kennedy | Wednesday, February 20th, 2019
The 4 Ticketing Features You Need for Your Consumer Shows and Expos

Whether it’s a home expo, an auto show, or even a travel expo, your consumer show has the potential to welcome thousands of excited attendees looking to make their next big purchase. Taking into account the massive scale and specific needs of many consumer events, organizers need to be sure they partner with an event ticketing system that provides the right tools to keep everything running smoothly, and to make their event an unforgettable experience.

Read on to discover the four key ticketing features sure to take your consumer show to the next level!

Marketing right from your ticketing system

In many ways, the success of your consumer expo relies on your marketing strategy. To ensure your show gets in front of the right audience, you’ll want to spread awareness of the event to as many interested parties as possible. With our Marketing Dashboard, you can increase social engagement, sell tickets directly on your Facebook page, and gather valuable intelligence from your marketing efforts. Plus, you’ll be able to link to your Google Analytics and other third-party marketing platforms to track, optimize, and increase the ROI of your campaigns.

Infinitely customizable reporting capabilities

With years of event experience under their belts, our team understands the complexity of tracking sales, revenue streams, and merchandise for consumer shows. Our powerful Report Builder tool gives consumer show organizers the power to generate reports tailored to their specific needs. Pulling live information directly from your event listings, our Report Builder makes all your event data readily accessible and presents it in a way that is completely customizable, saving you precious time and helping to shift the focus back to planning and managing your show.

Simple customer segmentation

When it comes to creating meaningful connections with your attendees, nothing is more important than having an intimate knowledge of your expo’s audience. With our Segments tool, you can group your ticket buyers based on demographic and purchase behavior data to learn more about their spending and attendance habits. Using these detailed insights, you can then create promotional email campaigns or remarketing lists for use in third-party marketing platforms like Google Ads. You might, for example, use Segments to identify attendees who had attended last year’s expo but have yet to purchase tickets this year, then create a targeted consumer loyalty promotion offering 10% off admission for a limited time!

YoY visualizations of historical ticket sales

Considering the massive scale of many auto, boat, and other consumer shows, organizers of these events need the ability to anticipate customer trends and track historical ticketing data over months, years, and more. Our Timelines tool helps you do just that with unparalleled ease. Create comprehensive visualizations of your ticketing data based on customizable criteria to find the exact insights you need. Conduct simultaneous year-over-year analyses across multiple timelines to track any applicable trends and answer valuable questions about attendee behavior. Then, use this information to optimize your marketing campaigns to drive awareness and sales!

Our system has helped countless organizers of auto shows, boat shows, home and garden expos, and so many other consumer events boost their ticket sales and grow their businesses. Interested in learning more? Contact our team today and find out how we can help your consumer shows grow!