The 4 Ticketing Features You Need for Your Museum

  • By David Kennedy | Thursday, April 18th, 2019
The 4 Ticketing Features You Need for Your Museum

Your museum regularly welcomes thousands of enthusiastic guests into its halls, eager to explore ancient artifacts, marvel at historic works of art, or even study the wonders of the natural world. With everything from membership management to rotating exhibits to occupy your time, your museum’s ticketing partner is not a decision to be made lightly!

Read on for our breakdown of the four key features your museum’s ticketing partner should offer.

Market Right from the Ticketing System

In many ways, your museum’s continued attendance relies on your marketing strategy. To ensure your latest exhibit announcement finds its way to the right audience, you’ll want to spread awareness to as many interested parties as possible. With our system’s Marketing Dashboard, museum managers can increase social engagement while gathering valuable intelligence from their event marketing efforts. Not to mention, you’ll be able to effortlessly link to your Google Analytics and other third-party marketing platforms to track, optimize, and increase the ROI of your campaigns.

Manage Capacity and Maximize Attendance

With crowds of excited guests ready to experience all your museum has to offer, you’ll need to be able to effectively manage your capacity throughout the day. With our system’s timed entry functionality, you can easily eliminate any admission wait times and get your guests into your exhibits more efficiently. Timed entry allows you to sell tickets at individual time slots so your customers will have a better experience, and your staff will be better equipped to manage the crowd. Plus, each time slot is easily customizable, enabling you to quickly make any desired updates, and providing options to alert buyers when tickets for certain times are running low or sold out.

Access Integrated Membership Tools

Your members make up some of your museum’s most devoted supporters, so it only makes sense to reward that loyalty with a simplified member ticket reservation process! Our memberships feature gives you the ability to set up an exclusive event page uniquely designed for your museum’s members. Visitors will be prompted to log in with their membership credentials, and can instantly gain access to whatever exclusive discounts and pricing you choose to offer. Not to mention, you’ll be able to collect real-time member reservation data, enabling you to better prepare for their visit.

Tap Into Historical Guest Data

For your museum to continue to succeed year after year, exhibit after exhibit, you need to be able to tap into customer trends and track historical ticketing data over any scope of time. Our Timelines tool helps you do just that with unparalleled ease. Create comprehensive visualizations of your ticketing data based on customizable criteria to find the exact insights you need. Conduct simultaneous year-over-year analyses across multiple timelines to track any applicable trends and answer valuable questions about guest behavior. Then, use this information to optimize your marketing campaigns to drive awareness and sales!

We partner with museums of all shapes and sizes all over the world. If your museum is missing out on any of these key features, contact our team today and find out how we can help your museum flourish for years to come!

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