Millennials are known for their heavy usage of social media. However, one of the major influencers of social is not being utilized to its fullest potential, peer reviews. Now more than ever individual voices are being heard and recognized by your fans and potential ticket buyers. For event managers, this idea can be a big piece in building a stronger social media following and selling more tickets.
Check out our tips on how to fully utilize and gather fan interviews.
Before the Interview
Before speaking to your fans, be sure to learn more about them. Try looking at your Google Analytics demographic data, review social media data, search hashtags around your event, and check out profile trends of those who are talking about you. Based on this information, you will be able to prepare a specific list of questions catered to your fans.
You also will want to work with your team on specific tasks such as getting the video and recording equipment set-up, organizing release waivers, and deciding how to scout for potential interviewees.
What to Ask
Look for attendees who symbolize your target audience, who are engaging, and who appear more than excited to be there. Ask them if they are interested in being recorded and be sure they sign a release waiver. To entice them, give them a free T-shirt or a bump in seats.
Keep the interview short and sweet with a maximum of 3 questions. Remember, you want to come up with specific questions that not only interest your interviewee, but also your potential audience.
Some questions you could ask are:
- What are you/were you the most excited about today?
- What was your favorite song/performance?
- What do you have to say to your friends who did not come today?
- If you can describe this event in one word, what word would that be?
- Will you be back next year?
How to Use
Now that you have new interview content, you can market them across all social media accounts and any other marketing materials. Use these interviews to market to potential ticket buyers and build excitement as the next event nears. These can be in the form of photos, videos, or quotes on content pieces. Keep in mind, video interviews should stay under a minute in length, and end with a call to action.