Why Event Marketers Should Use Snapchat

  • By Christie Stapf | Thursday, August 25th, 2016
Why Event Marketers Should Use Snapchat

Fans love to share memories of their favorite events on social media. But what happens when those images can only be viewed for a short time?

Snapchat is taking the event industry by storm with its highly regarded Stories feature and geomarketing technology. Fans now more than ever are following and sharing their favorite events’ snaps for real-time updates, exclusive contests, and coupon codes.

We’ve highlighted below some of the ways you can utilize Snapchat for your events.

Drive Ticket Sales
Snapchat can help you give your fans the extra push to buy tickets and merchandise. Encourage your fans to keep an eye on your posts by offering exclusive coupon codes with its Story feature. Expiring after 24 hours, Stories are perfect for giving away limited time offers to your fans.

Millennial Engagement
Snapchat reaches close to half of all 18 to 34 year-olds in the United States daily. Capture their attention by posting a quick hello from your guest speakers or a teaser featuring exclusive behind the scenes sneak peeks. Get your fans involved by organizing related contests like the chance to win a free merchandise if they share some of your snaps on their stories.

Brand Awareness
Build the conversation around your event by letting your fans tell the story for you. Snapchat offers temporary, on-demand geofilters that your fans can use to add location-based overlays to their event day snaps. Create geofilters that are fun, interactive, and highlight some of your main attractions. Be sure to include your event’s logo somewhere within the filter.

Interested in joining the Snapchat craze? Download it now.

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