Looking for new ways to level up your event marketing? TikTok is an extremely powerful tool for showcasing your event to tons of people across generations! With the rise of short-form video in recent years, creating TikToks starring your events will get them in front of a wider audience than ever before. With over 1.6 billion users on the app today, you’re sure to find a niche community as passionate about your events as you are!
(more…)While TikTok is the powerhouse social media platform when it comes to short-form vertical video content, this format has since spread to other popular sites. Instagram’s video section, called Reels, focuses on this format, and offers a space for reposting TikToks or creating native content that can be overlaid with a variety of music and effects. Reels allow you to highlight exciting aspects of your events and give your Instagram account the chance to reach a much larger audience.
(more…)Sponsorships can play a key role in any successful event strategy. For you as the organizer, they boost your bottom line while helping keep down admission costs for attendees, and can enhance the professional reputation of your events. For your sponsors, a quality sponsorship gives them positive brand awareness and new clients. Of course, to set yourself up to land the best sponsors for your event, you’ll want to offer the best possible opportunities! This means personalized sponsorship packages that get your sponsors’ branding and messaging in front of the audiences they care about.
(more…)If 2020 taught us anything, it’s just how expansive and valuable virtual events can be. Done right, these online components can really compliment your in-person events, whether that be live streaming your live concerts or offering virtual celebrity meet & greets to fans who may not be physically attending your event. Not to mention, having virtual content alongside your live events provides you additional revenue streams with no limitations regarding venue capacity, geographic location, or even time zones of at-home attendees!
(more…)With nearly a billion users and counting, TikTok is taking the internet by storm. So it’s no secret that developing your own presence on this short-form video app and organically interacting with potential attendees is a strategic marketing move you should be taking advantage of! Beyond that, if you have the budget, you should consider the paid marketing methods that could take your TikTok event promotion to the next level. TikTok’s massive and highly engaged user base makes advertising on this platform a great way to reach more expansive audiences than ever before.
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