With the explosion of TikTok’s popularity over the past few years, other social media platforms, like Instagram, have begun offering similar features to meet the increasing demand for short-form video content. Jumping onto this trend in mid-2020, Instagram launched 15-60 second vertically shot videos called Reels that can be overlaid with a variety of music and effects. Reels allow you to highlight exciting aspects of your events and give your Instagram account the chance to reach a much larger audience.
(more…)If 2020 taught us anything, it’s just how expansive and valuable virtual events can be. Done right, these online components can really compliment your in-person events, whether that be live streaming your live concerts or offering virtual celebrity meet & greets to fans who may not be physically attending your event. Not to mention, having virtual content alongside your live events provides you additional revenue streams with no limitations regarding venue capacity, geographic location, or even time zones of at-home attendees!
(more…)With nearly a billion users and counting, TikTok is taking the internet by storm. So it’s no secret that developing your own presence on this short-form video app and organically interacting with potential attendees is a strategic marketing move you should be taking advantage of! Beyond that, if you have the budget, you should consider the paid marketing methods that could take your TikTok event promotion to the next level. TikTok’s massive and highly engaged user base makes advertising on this platform a great way to reach more expansive audiences than ever before.
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