Wednesday, May 20th, 2020
For those of us who’ve been producing in-person events and managing venues for as long as we can remember, our event marketing strategy is something we’ve been honing for years. But as you prepare to promote your brand new online event experience, now is the perfect time to revisit your existing marketing practices and update them to specifically fit your virtual event.(more…)
Wednesday, May 6th, 2020
As an industry, event organizers are looking for new and exciting ways to expand the reach and engagement potential of their experiences. The most powerful development in the world of entertainment has, without a doubt, been the concept of fully virtual events. By taking their experiences online, event organizers have a world of new possibilities right at their fingertips!(more…)
Monday, April 27th, 2020
Today’s event attendees are more connected than ever before, which makes this the perfect time to create an online version of your live event. With the release of our forward-thinking virtual events solution, you’ll be able to reach new audiences, gain deeper insights, and monetize your online events. With our ticketing, event management, and marketing tools, along with an intuitive way to control access to your streamed events, our solution gives you everything you need to create, promote, and generate real revenue from virtual events.(more…)
Monday, December 9th, 2019
2021 Update: Looking for the latest TikTok event marketing tips? Check out our updated intro to TikTok marketing to get your events trending for free!
Have you utilized TikTok yet for your event marketing? TikTok, for those unfamiliar, is a social network for sharing short videos. It’s one of the most downloaded apps in 2019, has more than 500 million active users, and 90% of its users are on the app at least once a day. That means that this high-engagement social media platform is a ripe resource for event marketers!(more…)
Thursday, October 17th, 2019
With such exciting music festivals on the scene, experienced event organizers know how important it is to make their event stand out in as many ways as possible. Fortunately, festivals offer a uniquely powerful source of marketing material for event promoters: video content. With footage of your past and current events at your disposal, including your headlining artists and crowds of excited attendees, Instagram’s IGTV is the perfect medium to use this content for event marketing! This long-form video application can host longer videos (up to 10 minutes for most accounts, and up to an hour for larger and verified accounts), meaning you can share some truly engaging video content while tapping into Instagram’s massive user base to create buzz around your event.
Thursday, October 3rd, 2019
It’s no secret that your event’s social media presence can have a huge influence on your event’s overall success. Running a social media contest in the weeks leading up to your event is a great tactic for both building anticipation and encouraging your followers to share your event with a wider audience of potential ticket buyers. Our event experts are here to give you the scoop on four different types of social media contests sure to boost your event’s ticket sales!
Tuesday, September 17th, 2019
If you’re hoping for a post or topic to trend on social media, the right hashtag can be the key to success. From an event marketing perspective, a hashtag specific to your event can spark buzz, encourage conversation, and optimize discovery. In addition to expanding your audience, hashtags are also an easy way to monitor what people are saying about your event throughout its run. With that said, choosing the perfect hashtag for your event can take time and careful consideration. That’s why our marketing experts have put together four key aspects to consider when creating a successful event hashtag!