Thursday, July 10th, 2014

Field Guide to Digital Event Marketing: Choosing the Best Keywords for Your Event

Now that you are familiar with how to start using your Google AdWords account, let’s move on to the details. (more…)

Friday, June 27th, 2014

Mobile Ticket Delivery: More Convenient For You and Your Customers

Since we live in an increasingly mobile world, it’s natural to see your event attendees glued to their mobile devices recording videos or tweeting about an event. In fact, we’ve seen about 10% higher traffic from mobile devices on our event pages each year, and we only anticipate that number to keep growing. (more…)

Thursday, June 19th, 2014

How Do You Handle Tough Customers on Social Media?

They’re not happy, and everyone is watching to see how you respond. What’s the best way to respond to an agitated customer on social media?

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Thursday, May 29th, 2014

7 Tips for a Better Event Day

As event organizers, we know you have a lot to think about on the day of your event. The list goes on and on. (more…)

Thursday, May 22nd, 2014

Field Guide to Digital Event Marketing: AdWords for Advanced Users

Ready to go further with your AdWords account? (more…)

Wednesday, May 14th, 2014

The New Brand

When we launched our first event in 2007, we couldn’t have imagined how much we’d change in less than a decade. (more…)

Wednesday, May 7th, 2014

Why Should I Start Selling Tickets Online?

So you’ve never sold tickets online. Maybe you’ve sold online before, but you worked with an vendor who doesn’t specialize in ticketing.

It’s familiar. It’s comfortable. It can also be convoluted for your accountant and messy for your staff when they admit attendees on the day of the event. (more…)

Monday, April 21st, 2014

Field Guide to Digital Event Marketing: Intro to AdWords and Writing Your First Ad

Now that you’ve seen how Google AdWords can help you maximize your ticket sales, how do you accomplish this? (more…)

Tuesday, April 8th, 2014

What Is Responsive Design and How Does It Help Your Event Pages?

Customers use all sorts of devices to make online purchases these days. In fact, 38% of the traffic to our event pages come from mobile devices. (more…)

Thursday, March 27th, 2014

Field Guide to Digital Event Marketing: Finding New Customers (and Helping Them Find You)

Welcome to our new blog series, the Field Guide to Digital Event Marketing! In this series, our Digital Marketing Manager and AdWords expert, Amy, will walk you through a beginner’s guide to making the most out of online marketing for your event. (more…)