11 Ways for Event Organizers to Make Money Virtually in 2021

As 2021 begins, event organizers are looking for new virtual revenue sources to get off to a favorable start financially. Online formats offer endless possibilities for event organizers to monetize their event offering and reach larger audiences, so it’s the perfect opportunity to try out new revenue-driving strategies. Read on for our list of 11 ways event organizers can make money online in 2021 and beyond.

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Every Feature You Need to Create the Ultimate Virtual Concert Experience

Given the current event landscape, so many concert promoters and musicians have begun live streaming to maintain a connection with their fans. While sharing free live streams or past content via social media and other third-party platforms provides some much needed entertainment, these scattered tools are likely not providing a reliable revenue stream, and may be leaving your fans feeling less than fulfilled. Whether you’re planning a fully online performance, or a live music event with both in-person and online components, you’ll need an integrated event technology solution to provide a seamless fan experience from start to finish. 

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Create the Ultimate Virtual Sports Fan Event With These Features

If your sports team or athletic organization is preparing to take fan experiences online, the technology you choose to make that switch needs to be a primary consideration. While some event organizers have taken to sharing free live streams or past content via social media or other third-party platforms, these scattered tools are likely to leave your sports fans feeling less than fulfilled. Whether you’re planning a fully online gathering, or a fan event with both in-person and online components, you’ll need an integrated event technology solution to provide a seamless fan journey from start to finish. 

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6 Effective Sponsorship Opportunities for Live Streams

As event organizers, we know that one of the most important event revenue sources is sponsorship placement. We’re familiar with the traditional sponsor options (venue signage, placement on printed materials, stage naming rights), but what about when it comes to virtual experiences? There are actually tons of virtual options, and presenting sponsored content in an online format can give you and your sponsors more detailed insights into performance data, like link clicks, attendee engagement, and impressions.

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What You Need to Give Your Fans the Ultimate Virtual Fandom Experience

Whether your next fandom event is hosted completely online, or is an in-person event with virtual components, it’s important to settle on the right event technology to turn your online dreams into a reality. While some event organizers have taken to sharing free live streams or past content via social media or other third-party platforms, these scattered tools can leave fans feeling less than fulfilled. To create your complete virtual fandom convention, it’s key to partner with an integrated event technology solution in order to provide a seamless fan journey from start to finish. 

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4 Ways to Start Promoting Your Virtual Events on Social Media

Unless you’re just getting into the events game, chances are you and your team are already well-versed in promoting your live events on Facebook, Instagram, and other social media. But now that you’ve begun planning and hosting purely virtual events, is there something you should be doing differently? Social media is a great place to start introducing your audience to your latest virtual experiences, whether by showcasing your special guests and lineup or live streaming exclusives. And maybe most importantly, you can explain the way everything is planned to work in an online format!

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5 Venue Considerations for a Safe Return to In-Person Events

As restrictions on mass gatherings around the world begin to relax, venue managers and event organizers alike are working on plans to get the world of live events back up and running again. With social distancing measures still in effect, you’ll need to take every precaution to keep your venue’s attendees safe, while providing the same engaging event experience your customers have come to know and love.

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Promoting Your First Virtual Event: Where to Begin

You’ve got the lineup, scheduling, branding, and marketing language ready for your first virtual event, and now it’s time to actively begin promoting it. But where to begin? Virtual experiences represent a rapidly developing new frontier in entertainment, and getting your messaging in front of the right eyes in a timely fashion is crucial in driving awareness, building excitement, and generating streaming access sales.

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5 Things to Revisit When Applying Your Marketing Strategy to Virtual Events

For those of us who’ve been producing in-person events and managing venues for as long as we can remember, our event marketing strategy is something we’ve been honing for years. But as you prepare to promote your brand new online event experience, now is the perfect time to revisit your existing marketing practices and update them to specifically fit your virtual event.

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7 Benefits You Never Realized Virtual Events Could Offer

As an industry, event organizers are looking for new and exciting ways to expand the reach and engagement potential of their experiences. The most powerful development in the world of entertainment has, without a doubt, been the concept of fully virtual events. By taking their experiences online, event organizers have a world of new possibilities right at their fingertips!

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