Thursday, February 18th, 2016

Why Event Managers Should Interview Fans

Millennials are known for their heavy usage of social media. However, one of the major influencers of social is not being utilized to its fullest potential, peer reviews. Now more than ever individual voices are being heard and recognized by your fans and potential ticket buyers. For event managers, this idea can be a big piece in building a stronger social media following and selling more tickets.

(more…)

Thursday, February 4th, 2016

How Event Professionals Can Make the Most Out of YouTube

Your attendees are interested in more than just your event, they want to be part of your culture. With the ever increasing popularity of YouTube, event professionals can share more with their fans and increase their chance of getting noticed by new ticket buyers by having an active YouTube channel. (more…)

Thursday, December 3rd, 2015

5 Ways to Promote Your Event Offline

In the modern event management world, online marketing is the focus of most marketing budgets. But what about more traditional forms of marketing? Can they still be effective for event professionals?

(more…)

Thursday, October 22nd, 2015

A Guide to Selling Merchandise at Your Pop Culture Con

Conventions (cons) are filled with an impressive breadth of exhibitor and vendor merchandise. As a con organizer, merchandise can benefit you both before, during and after your event. T-shirts, posters and other sorts of keepsakes and memorabilia can be sold along with ticket purchases, giving you the ability to create a buzz around your event and increase revenue.

(more…)

Thursday, October 1st, 2015

How Can Your Event Use Twitter Analytics?

Twitter is a powerful tool for event organizers. They spend many hours developing marketing strategies specific to Twitter to get followers excited about their event. Fortunately, Twitter has followed suit and significantly updated its analytics offering over the past year so event organizers are able to gain better event insights. (more…)

Wednesday, September 16th, 2015

4 Reasons You Should Be Doing Giveaways

Let’s face it, everyone loves free stuff! For an event organizer, ticket giveaways and contests can be a great way to increase event revenue and event awareness. (more…)

Thursday, July 9th, 2015

4 Ways to Increase Revenue by Selling Merchandise with Your Tickets

If you’re not selling merchandise for your event, you may be missing out on a major revenue opportunity. T-shirts, posters and other sorts of keepsakes and memorabilia can be sold along with ticket purchases, giving you the ability to create a buzz before your event. You may even be able to boost engagement during and after the event, as well. (more…)

Thursday, June 25th, 2015

Making the Most Out of Your Next Event Video

As high-speed Internet becomes the standard for more and more mobile and desktop devices, the presence of online video marketing has skyrocketed, and with it, the engagement from consumers, especially on social media. (more…)

Tuesday, May 19th, 2015

4 Essential Social Media Tools for Event Professionals

Like organic and paid search, social media is a crucial part of an event marketer’s toolkit. (more…)

Thursday, May 7th, 2015

Optimize Your Event Listing URLs With This Small Change

As we’ve extensively covered here on the blog, search is crucial to any event organizer’s digital marketing strategy. (more…)