Not everyone wants to sit front row center at your event.
We know that “Best Available” has different meanings for different customers. Some ticket buyers might like to be in the front row during a rock concert, while others might prefer to enjoy the view from the balcony. At a dance recital, parents may want to sit in the section closest to their own personal star of the show.
So we built an interactive seat map that leaves the choice up to the customer. Known as Select My Seats, our interactive seat map allows your customers to control how they want to experience your event.
Something remarkable happens when customers are given the opportunity to choose their own seats for an event: the box office phones stop ringing off the hook, but tickets keep selling like crazy.
When you’re trying to sell more tickets and keep customers happy, convenience is key. Using an interactive seat map provides a quick, simple way for your customers to pick what they want and purchase it at once without having to wait in line or call the box office.
Check out our case study and hear what our clients (and their customers) are saying about Select My Seats.
With the record-setting wintry weather this season, it’s important to be prepared for unexpected issues at your event. When you have to make the tough call to change or cancel, you want to make sure your customers understand the situation.
In a pinch, the email outbox can be the best way to immediately alert your guests about changes to your event. Use these guidelines to compose the best message to help your customers.
Personalize your message. Every time a customer purchases a ticket to your event, the system stores that customer’s relevant data. This allows you to easily personalize emails based on the recipients’ information that automatically completes fields such as the customer’s name and essential event info.
Write a strong, clear subject line. The email subject is always the first thing your ticket buyers read, so it’s necessary to make your subject sound as urgent as possible. Be sure to mark your email as Critical in the options, in order to make sure you can reach customers who have opted out of your promotional messaging.
Explain the situation. Whether it’s a cancellation, a venue change or a postponement, be specific. If you’re postponing for the safety of your customers or your staff, explain why — your customers will appreciate the honesty.
Answer questions proactively. When you make changes to your customers’ plans, they are going to have questions. Why was it postponed? Will the event still happen? What do I do with my tickets now? The more information you share, the better you’ll be able to answer customers’ questions before they call you.
Give your customers reliable ways to reach you. While you can mitigate some of the response with a clear message, make sure you provide a convenient way for them to reach out to you. If you have a dedicated support line or email address, include it in the message, along with any pertinent service hours.
Seek advice from your Account Manager. Whatever changes your event needs to accommodate, our Account Managers are there to offer their full support and advise you on the best practices for your event operations.
On Monday, late night regular Jimmy Fallon sat at the desk of NBC’s third longest-running program, The Tonight Show, making history as the program’s sixth host. After over a decade spent on two of NBC’s late night staples, Fallon is poised to bring his younger, techier millenial audience to the prime late night talk show.
Of course, we’re thrilled to announce that ShowClix is officially the primary ticketing partner for The Tonight Show Starring Jimmy Fallon. While handling a high-demand event of this size is a cinch for our platform, it was the efforts we made beyond simple reservations that helped NBC determine that ShowClix was the essential ticketing solution for their debut and everything afterward.
“The team at The Tonight Show wanted a company that could do more than just ticketing,” ShowClix Senior Business Development Manager Melinda Colaizzi said. “They wanted a partner who could grow with them and adapt to accommodate their savvy audience’s expectations.”
“For example, our design team was able to create an experience that lived up to the high standards of such a massive brand like NBC. When you have a team that’s so obsessed with providing a great experience, an equally obsessed crew like the folks at Fallon became a natural partner to work with.”
Like Fallon’s stint on Late Night, The Tonight Show has been persistent on social media to stay engaged with the program’s younger fans. Working with ShowClix, the team was able to provide ticketing in a location where its audience spends their time: Facebook.
“Selling tickets on Facebook has been huge for clients who want to stay in front of younger customers,” Colaizzi said. “It’s just so much more convenient.”
We wish Jimmy Fallon, Questlove, The Roots and the rest of the crew the best of luck this week, and we hope you’ll be tuning in along with us!
When you produce great events, your data is the heart of what your organization does. Studying customer trends and building marketing campaigns based on successful sales patterns can be one of your most reliable tools for making each event better than the last.
We know how much you love your data, so we’ve made it even easier to check in on your ticket sales with two major updates to the ShowClix Admin. Our Dashboard has a slick new coat of paint with a few new helpful features, and we’ve finally brought the concept of real time data analysis to the Admin with the new desktop version of our analytics app, Live.
A revised Dashboard.
The Dashboard is always the first place you visit when you log in to ShowClix, and now we’ve made it more useful than ever. The previous version displayed a steady two-week snapshot. With our latest update, however, you can adjust your date range to study trends over a longer period of time or drill down into the sales from just the last week.
You’ll also be able to view new metrics from the dashboard, such as the conversion rate of visitors to customers on your event pages.The other update to your all-in-one Dashboard is the way we present your upcoming events. Quickly access essential tools like the View Listing link or the Guest List, while you’ll be able to glance at the sales trends with a helpful graph in the background of each event.
Live comes to the Admin.
By now, you’ve probably had a chance to play with our analytics app, Live. The app lets you watch ticket sales in real time from your smartphone and makes it easy to keep your data in your pocket, even on the busiest days.
We decided to migrate that clean, real time data experience to the Admin, allowing you to set up a dedicated monitor to keep an eye on your ticket sales. You can even plug in to your office flat-screen for a major on sale and watch your numbers grow as customers rush to snag their tickets.
Just click the Live section in the Admin, select your events, and Live will automatically populate with your data, updating everything as sales happen.
Our ShowClix on-site team trekked to New York Comic Con in Manhattan this weekend to unveil our exciting new offering for major events: RFID admissions.
Among over 100,000 costumed comic book fans, our team and the pop culture convention geniuses at ReedPOP welcomed attendees to the massive four-day event. How did we handle the throngs of tech-savvy folks for our biggest event ever?
Earlier this year, we began working with our partners at ReedPOP on a plan for this event. We needed a system with enhanced security, faster admission and better engagement with attendees — RFID (radio frequency identification) was the answer
So how did it go?
Well, Lance Fensterman (Global V.P. at ReedPOP) told us, “What we did as a collective team was mind blowing. It was the most successful entry experience in the history of New York Comic Con.”
The technology worked flawlessly, and we couldn’t be prouder of our amazing on-site team of account managers, IT specialists and engineers.
Best of all, we’re excited to announce that we’ll be rolling out RFID for other huge events very soon.
While we still believe in good old-fashioned tickets, complex, multi-day events such as NYCC require a little something extra.
Paper tickets can be hard to hang onto over the course of a few days. You need the ticket for re-entry, but what if it gets ripped? Lost? Soaked and smudged on a rainy day? RFID fulfillment solves that problem with a special chip inside a durable plastic badge. As an added bonus, it makes a neat keepsake for the attendee.
Finally, when you’re dealing with waves of tens of thousands of guests, you need the fastest, easiest admissions solution around. RFID has an advantage over barcode scanning because of the wider scanning radius. Rather than relying on staff members to facilitate scanning with legacy hardware, guests can simply tap their RFID badges for immediate verification. Using quantum physics, we have determined that RFID scanning works about eighty zillion times faster than traditional scanners.*
The RFID development here at ShowClix wouldn’t have been possible without our brilliant engineering team, who utilized the off-the-shelf power of the Google Nexus 7 to build our in-house RFID solution. What would have taken millions of dollars and years of research, we were able to construct right here in our office.
Our Director of Software Engineering, Nate Good, believes that this is a great sign of opportunity for businesses in a variety of industries:
“Android’s open-source software and the Nexus 7 offered the perfect combination of portability, speed and advanced connectivity features like NFC that all worked together to make implementation easy. Access to open-source platforms will create major opportunities for businesses of all sizes to innovate and solve problems faster.”
*Of course, we’re not actually quantum physicists, so y’know, there’s that.