July 26, 2023
Looking for new ways to level up your event marketing? TikTok is an extremely powerful tool for showcasing your event to tons of people across generations! With the rise of short-form video in recent years, creating TikToks starring your events will get them in front of a wider audience than ever before. With over 1.6 billion users on the app today, you’re sure to find a niche community as passionate about your events as you are!
Monday, February 27th, 2023
Seasoned music festival organizers understand that VIP perks can be a valuable tool to make your event stand out, while offering fans exclusive opportunities to enhance their experience. Not to mention, VIP packages can generate a notable portion of your overall event revenue. But with so many festivals out there to compete with, how can you be sure your audience will choose your event?(more…)
Wednesday, January 25th, 2023
When it comes to increasing your overall event revenue, it’s important to think beyond just ticket sales. What else could you offer to boost your revenue while also adding to your attendees’ overall event experience? Read on for our event experts’ list of five ancillary revenue sources to help grow your bottom line; some you may already utilize, others might be the perfect addition to your next event!(more…)
Thursday, January 12th, 2023
Before you begin booking your talent and selling out your vendor spaces, there’s one key factor that should be considered early in your event planning process: transportation. The ease and overall accessibility of transportation to and from your event can make a big difference between a sold-out show and a less-than-stellar turnout.(more…)
Tuesday, December 13th, 2022
From conventions, to concerts, to large-scale festivals, email remarketing is a powerful tool in any event marketer’s toolbox. Email remarketing is a method of segmenting your email marketing lists so you can reach those who have already bought tickets or who have shown an interest in your event. This enables you to promote your events and other items with relevant, personalized emails encouraging recipients to buy now.
Wednesday, November 30th, 2022
Your pop-up museum has built a huge following on social media, and ticket sales are going great, but you’re looking to drive even more revenue. Offering products, merchandise, and special add-ons alongside your online ticket sales can be a perfect way to do this. Read on for our event experts’ suggestions on the best products to offer to your pop-up’s visitors! (more…)
Thursday, October 27th, 2022
As event-goers continue to become more environmentally conscious, sustainability is a growing focus in the planning of live events. Attendees are looking deeper than just lineups and event programming to make their ticket-buying decisions. Often, potential ticket buyers want to support events that align with their personally held values, and a serious devotion to reducing one’s carbon footprint can be a deciding factor.(more…)
Tuesday, October 11th, 2022
After spending months preparing for your festival by securing entertainment and vendors, optimizing your marketing campaigns, and navigating through ticket sales, the last thing you want is an admissions strategy that leaves your attendees waiting too long to enter your event. With a streamlined admissions process, you’ll ensure your attendees get through the gate quickly and safely, and that your festival is a hit from start to finish!(more…)