March 14, 2022
Social media influencers seem to be everywhere these days. That said, have you taken the initiative to investigate what influencer marketing could offer your event? In the age of social media saturation, the overall effect social influencers have on their followers can be extensive. By tapping into the sense of authenticity a sponsored influencer post can evoke, your brand has a unique opportunity to make a lasting impression on audiences that other more traditional marketing tactics just can’t replicate.
Thursday, January 13th, 2022
In just a few short years, pop-up experiences and selfie museums have grown into one of the most popular types of live attractions. From immersive art exhibitions to nostalgic TV show museums and beyond, new and exciting pop-ups are constantly entering the market. With such engaging competition, it’s important to make sure your experience stands out to potential visitors, and the most effective way to do that is with the latest and greatest event technology tools.(more…)
Wednesday, December 15th, 2021
With the explosion of TikTok’s popularity over the past few years, other social media platforms, like Instagram, have begun offering similar features to meet the increasing demand for short-form video content. Jumping onto this trend in mid-2020, Instagram launched 15-60 second vertically shot videos called Reels that can be overlaid with a variety of music and effects. Reels allow you to highlight exciting aspects of your events and give your Instagram account the chance to reach a much larger audience.(more…)
Monday, November 22nd, 2021
When it comes to effective event marketing, there’s no audience segment more likely to convert than your loyal customers. That’s where digital remarketing tactics come into play. By targeting your efforts toward those who’ve attended one or more of your events in the past, you’ll be connecting with an audience who’s already familiar with your brand and interested in what your event has to offer. This historically engaged segment is the perfect target for your remarketing efforts, often leading to increased ROI and an overall boost in ticket sales.(more…)
Wednesday, October 27th, 2021
As an event organizer well-versed in the power of digital marketing, you’re always looking for ways to promote your event online and boost your ticket sales. A powerful, yet often overlooked method for getting your event in front of more audiences is by implementing some simple search engine optimization (SEO) principles across your website. With just a little bit of SEO knowledge, you can boost your website’s visibility online, drive more traffic to your site, and ultimately drive more ticket sales!(more…)
Thursday, October 21st, 2021
Did you know you can use our Segments tool to discover your most loyal attendees?
Tuesday, September 28th, 2021
We’ve revamped the ShowClix Admin! The Admin is our clients’ hub for the entirety of their event ticketing and marketing needs, so we know how important it is to make sure that it’s easy to use and clearly displays their most valuable information and tools. That’s why, even though the core tools and capabilities haven’t changed, we’ve spent months perfecting the Admin’s new layout, navigation, and search functionality. Now, our clients can manage their entire event more easily than ever before.(more…)
Thursday, September 16th, 2021
It’s hard to believe the holiday season is upon us once again! To make this year’s holiday events absolutely magical experiences for attendees of all ages, you’ll need the right event technology in your toolkit. From simplifying the ticket purchase process to keeping visitors engaged throughout your entire holiday attraction, our suite of products at Patron Technology can do all this and more.(more…)