Wednesday, December 18th, 2019

Did You Know: Event Marketing Guide

Did you know ShowClix has an event marketing guide to help you enhance your advertising campaigns? 

Monday, December 9th, 2019

4 Ways to Market Your Event on TikTok in 2020

2021 Update: Looking for the latest TikTok event marketing tips? Check out our updated intro to TikTok marketing to get your events trending for free!

Have you utilized TikTok yet for your event marketing? TikTok, for those unfamiliar, is a social network for sharing short videos. It’s one of the most downloaded apps in 2019, has more than 500 million active users, and 90% of its users are on the app at least once a day. That means that this high-engagement social media platform is a ripe resource for event marketers!

Thursday, October 17th, 2019

5 Simple IGTV Festival Promotion Ideas

With such exciting music festivals on the scene, experienced event organizers know how important it is to make their event stand out in as many ways as possible. Fortunately, festivals offer a uniquely powerful source of marketing material for event promoters: video content. With footage of your past and current events at your disposal, including your headlining artists and crowds of excited attendees, Instagram’s IGTV is the perfect medium to use this content for event marketing! This long-form video application can host longer videos (up to 10 minutes for most accounts, and up to an hour for larger and verified accounts), meaning you can share some truly engaging video content while tapping into Instagram’s massive user base to create buzz around your event.

Tuesday, September 17th, 2019

4 Key Aspects of a Successful Event Hashtag

If you’re hoping for a post or topic to trend on social media, the right hashtag can be the key to success. From an event marketing perspective, a hashtag specific to your event can spark buzz, encourage conversation, and optimize discovery. In addition to expanding your audience, hashtags are also an easy way to monitor what people are saying about your event throughout its run. With that said, choosing the perfect hashtag for your event can take time and careful consideration. That’s why our marketing experts have put together four key aspects to consider when creating a successful event hashtag!

Thursday, July 18th, 2019

Budget-friendly Ways to Get Media Coverage of Your Festival

Your festival is fast approaching and ticket sales have been steady, but now you’re wondering what else you can do to pick up the pace without breaking your marketing budget. Media coverage can assist in helping to surpass your attendance goals without the need to significantly increase your advertising spend.

Wednesday, July 10th, 2019

4 Easy Ways to Use IGTV to Promote Your Fandom Events

Fandom event organizers have plenty of competition these days, so it’s important to get the word out early and often about what makes your show absolutely unmissable! IGTV’s (Instagram TV’s) ability to host more lengthy video content than a typical Instagram video (up to 10 minutes for most accounts, and up to an hour for larger and verified accounts) means you can share some truly engaging video content to create buzz around your event.

Tuesday, June 11th, 2019

6 VIP Perks Sure to Drive Ticket Sales for Your Fandom Event

As a fandom event organizer, you’re always looking for ways to offer more to your loyal fans. Depending on what perks you decide to offer, your VIP tickets have the potential to become a significant source of your event’s overall revenue, while providing even more amazing event experiences for your attendees. Our team of fandom event experts have put together a list of six perks to include in your VIP packages sure to help drive sales for your next fandom event, comic con, or gaming expo!

Thursday, April 18th, 2019

The 4 Ticketing Features You Need for Your Museum

Your museum regularly welcomes thousands of enthusiastic guests into its halls, eager to explore ancient artifacts, marvel at historic works of art, or even study the wonders of the natural world. With everything from membership management to rotating exhibits to occupy your time, your museum’s ticketing partner is not a decision to be made lightly!

Thursday, February 28th, 2019

The 3 Best Instagram Ad Types to Increase Event Awareness

While most event marketers have already seen great success while advertising on Facebook, many have yet to fully seize the benefits of promoting their events on Instagram as well. Instagram offers the opportunity to reach huge numbers of highly-engaged event goers, giving marketers unparalleled potential to drive brand awareness and engagement by utilizing several interactive ad formats to ensure engagement with their targeted audience.

Monday, January 14th, 2019

4 Ways to Promote Your Event with Live Streaming

Whether you’re producing a comic con, a wine festival, or a concert, one constant rings true: today’s fans and attendees of live events are always hungry for content. By tapping into live video streaming on platforms like Instagram and Facebook, event organizers can fill the desire for content while simultaneously promoting awareness and driving actual ticket sales. Unsure where to start when it comes to live streaming? Not to worry! Our event marketing experts have broken down four simple ways to start promoting your event using this fast-growing medium. (more…)