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Looking for new ways to level up your event marketing? TikTok is an extremely powerful tool for showcasing your event to tons of people across generations! With the rise of short-form video in recent years, creating TikToks starring your events will get them in front of a wider audience than ever before. With over 1.6 billion users on the app today, you’re sure to find a niche community as passionate about your events as you are!
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Wednesday, November 16th, 2011
Are you on Google+? Should you be?
According to data from SEO platform BrightEdge, 61% of top brands have already created Google+ Pages within the first week of the feature’s launch. Meanwhile, geek hub TechCrunch has speculated that Google+ Pages may be able to “one-up” Facebook’s Pages (formerly titled “Facebook Fan Pages” for a hot minute.) (more…)
Tuesday, November 15th, 2011
With New Year’s Eve just over a month away, Highland Entertainment‘s preparations are already in motion for the annual New Year’s event in Dallas, Lights All Night.
Even though the event is still weeks away, Lights All Night has gathered upwards of 18,000 followers on Facebook and Twitter. To see the widespread influence of their social media presence, just take a look at their official Facebook Page or the Twitter hashtag #lightsallnight… Hundreds of posts and tags from fans, with dozens of new followers and comments rolling in every day.
How do you attract the attention of so many people at once? (And maybe more importantly, how do you keep their attention?)
Recently we spoke to Highland’s CEO and Talent Buyer, Scott Osburn, about his ongoing gameplan to promote the biggest Lights All Night yet.
Highland Entertainment’s Scott Osburn notes that the ticket sales are “way ahead of schedule.” In fact, ticket sales for the Dallas festival are as much as 40% ahead of the curve, compared to other similar festivals booked by Highland.
In the early counts for Lights All Night, he has seen a growing number of fans opt for [mobile tickets]. “I personally like mobile tickets, especially from an event promoter’s standpoint,” Osburn said. “At this point in the ticket sales, 20% of our ticket buyers have opted to use mobile ticketing.”
Through a series of direct social media campaigns, the team has amassed a staggering 15,000 [now 18,000 and counting!] followers on social networks like Facebook and Twitter, along with a nationwide team of 100 college ambassadors who promote the event through flyers, posts, and pre-parties, in exchange for internship credit hours.
Check out the rest of our conversation with Scott in our Lights All Night case study [PDF].
Monday, November 14th, 2011
Last week, three members of the ShowClix team attended this year’s Billboard Touring Conference and Awards conference.
The event kicked off with opening remarks from Billboard Editorial Director Bill Werde, followed by remarks from ShowClix’s Director of Sales, Pat Lucas. Lucas’ remarks introduced a conversation about innovation in ticketing and the influence of social media, which was covered at length by the first panel of the conference, “How Exactly Will Social Sell Tickets?”
Thursday, October 20th, 2011
Benefit Braddock was just announced and we couldn’t be more excited!
The Levi’s Benefit Braddock concert series, which features performances from a virtual dean’s list of the 2011 indie rock scene, lasts three days in nearby Braddock, PA. The event is more than just a series of shows, however… Proceeds from ticket sales will support the rebuilding efforts in Braddock, tripled by a contribution from Levi’s!
The series kicks off with a Thursday night double-header from indie troubadour Andrew Bird and opener Kurt Vile, whose hazy 2011 Matador release Smoke Ring for My Halo has already topped several album-of-the-year lists.
Friday’s set features Atlas Sound, the subdued dream-pop side project from Deerhunter frontman Bradford Cox. The band will open for long-time partisans of the psychedelic indie rock sound, Built to Spill.
Finally on Saturday, the series will really start to take off with back-to-back, riotous sets from Titus Andronicus and The Hold Steady.
Tickets are on sale now at ShowClix.com, but get them quickly because they won’t last long!
Thursday, October 6th, 2011
We’re stoked to welcome Grey Area Productions to the ShowClix family!
Grey Area is an event promotions and production company that books awesome shows each week at Pittsburgh’s raddest nightlife and music venues. Check out a list of their upcoming events right now at greyarea.showclix.com.
Tonight at the Rex Theatre, the Pittsburgh-based promoters will host the first main event for this year’s VIA Music & New Media Festival.
Math-pop pioneers Battles will perform an audio-visual set, featuring songs from their latest record Gloss Drop. Get there early to catch sets from FaltyDL, Walls, Wolf Eyes, and down-tempo beatsmith Four Tet, each accompanied by visuals from video and new media artists.
The festival got off to a smashing start last night with a sold-out show at the Brillobox. The event marked the kickoff party for the five-day festival, featuring audio and visual sets from Pure Hype, Brenmar, and Thunder Horse Video, as well as a visit from singularity-wave rockers Trans Am performing their 1999 album Futureworld in its entirety.
Visit the official VIA 2011 program website to peep the staggering lineup of DJs, bands, electronic music and video artists for the rest of the week, and you can watch the live stream of any of the VIA 2011 events at via-pgh.com/live.
But really, why don’t you just grab your tickets from ShowClix while they’re still available? Weekend Plus passes are literally minutes away from selling out.
Click the image below to purchase tickets now!
Tuesday, August 30th, 2011
We weren’t really sure what to expect when we arrived at Pier 36 for Billboard.com’s Summer Blowout event.
Remember, this was not your father’s ticketing… ShowClix had the dubious honor of hosting the first-ever entirely mobile-ticketed event. (Check out yesterday’s blog post for a video with more information.)
Located just north of Manhattan Bridge in New York’s Lower East Side, Pier 36 was the perfect venue to host what many of the city’s most prolific media bloggers had dubbed the event of the summer.
The Blowout was a mix of equal parts concert and summer party with just a dash of neon flash mob, hosted by Billboard Top 100 artist LMFAO. Add to that an entourage including renowned hip-hop producer Swizz Beatz, among a guest list of rising musicians and other VIPs, and you’ll see why we were so thrilled to be at the center of the action.
Even media giant TMZ showed up to spread the gospel (and gossip) about the event.
Check out some backstage photos from the Blowout, snapped by our own Daniel Stainer.
Friday, July 15th, 2011
The ShowClix team is making final preparations for the IAVM (International Association of Venue Managers) VENUECONNECT Conference and Trade Show that will take place July 25-29 in Phoenix. Â If you’re in town, we invite you to visit us in booth 1509! Â We’ve got some exciting news to share about the new box office system that we will be unveiling this summer. Â We’ll also be talking about our eco-friendly mobile ticketing platform and innovative merchandising solution. Â Hope to see you soon in the valley of the sun!
Monday, June 13th, 2011
Joshua Dziabiak (CEO of ShowClix) with Carrie Underwood
What do you get when you connect some of the world’s most influential country music singers, songwriters and industry movers & shakers with the hottest event ticketing company? A great time, of course!
That’s what happened on June 6 and 7 when the team at ShowClix descended on Nashville for the 2nd Annual Billboard Country Music Summit.
While there as a key sponsor, ShowClix proudly showed off its fan club ticketing and merchandising system, which includes innovative product bundling capabilities that allow artists to include or upsell products such as t-shirts, CDs, digital downloads, and other merchandise to ticket buyers during checkout.
Joshua Dziabiak (CEO of ShowClix) and Melinda Colaizzi (Business Development Manager) with Kenny Chesney
“We received some tremendous industry feedback about our fan club ticketing and merchandising system,” noted ShowClix CEO Josh Dziabiak. “Clearly, there’s a strong need for the type of integrated functionality we’re now able to provide.”
But it wasn’t all business in Music City. Between superstar Q&A sessions and other industry presentations, Dziabiak, along with Business Development Manager Melinda Colaizzi and Director of Sales Pat Lucas, had a chance to spend some quality time hanging out with country music megastars Kenny Chesney, Carrie Underwood and Jason Aldean. Collectively, they have over 20 award-winning albums to their credit.
Joshua Dziabiak (CEO of ShowClix) with Jason Aldean
All in all, the Billboard Country Music Summit 2011 conference was a big success for ShowClix and a ton of fun!
In early November, ShowClix heads to NYC as the presenting sponsor of the7th Annual Billboard Touring Conference & Awards.
Friday, May 6th, 2011
ShowClix is proud to announce new event ticketing partnerships with three well-established entertainment venues: Val-Du Lakes Amphitheater in Michigan, Deep Water Amphitheater in Washington, and the Seaside Pavilion in Maine. We’re thrilled to welcome these venues into our ever-expanding family of premier entertainment destinations.
Val-Du Lakes is a beautiful vacation resort located in Mears, MI that offers dining, camping and concerts. Upcoming shows for their amphitheater include Sara Evans, Collective Soul with Better Than Ezra, Gin Blossoms with Tonic, and Big & Rich with Gretchen Wilson.
The Deep Water Amphitheater is a part of Colville’s Mill Bay Casino in Manson, WA, and will be featuring acts such as Smokey Robinson, Carlos Mencia, the Doobie Brothers, Chris Isaak, Dierks Bentley, and Peter Frampton in the coming months.
The Seaside Pavilion on Old Orchard Beach, ME, offers a state-of-the-art concert experience right by the shore line. Upcoming acts include the Maine Hysterical Society, a Simon & Garfunkel Retrospective, Mark Lowry, and the Glenn Miller Orchestra.
Tickets for these shows are currently available through ShowClix.
Friday, April 29th, 2011
ShowClix is excited to be partnering with Songkick in order to deliver more event promotion and syndication options to our ticket sellers. Songkick is a robust live event database that allows users to track artists they’re interested in, organize a personal event calendar and receive email alerts about upcoming events: (more…)
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