Wednesday, July 10th, 2019

4 Easy Ways to Use IGTV to Promote Your Fandom Events

Fandom event organizers have plenty of competition these days, so it’s important to get the word out early and often about what makes your show absolutely unmissable! IGTV’s (Instagram TV’s) ability to host more lengthy video content than a typical Instagram video (up to 10 minutes for most accounts, and up to an hour for larger and verified accounts) means you can share some truly engaging video content to create buzz around your event.

Tuesday, June 4th, 2019

12 Event Day Essentials

After months of planning and organizing, event day is finally here, and you’re ready to usher crowds of excited attendees through your doors. But before you do, have you taken every step to ensure no unexpected surprises pop up throughout the day? Our team of experienced Event Ops professionals have put together a list of their top 12 event day essentials that are sure to help keep everything running smoothly!

Thursday, December 20th, 2018

Did You Know: Axess

Did you know you can turn your mobile device into a fully functioning ticket scanner with our Axess app? (more…)

Thursday, November 8th, 2018

3 Ways Event Organizers Can Invigorate Marketing Activities with Google Analytics’ Real-Time

Experienced event marketers know that many marketing and analytics platforms experience a lag between when an action takes place on your site and when it appears in the platform’s reporting. What, then, can you do if the success of your marketing strategy relies on live updates regarding traffic, goal completions, and other site activity to better understand the impact your marketing campaigns are making? Luckily, Google Analytics has a report for that: Real-Time! (more…)

Tuesday, September 11th, 2018

Why Event Organizers Need to Use Google’s UTM Parameters to Track Campaigns

Attribution is important to every event marketer, but what’s the best way to go about quantifying the value of your online marketing efforts? Our marketing experts highly suggest using Google Analytics’ robust UTM (Urchin Tracking Module) parameters for all your online marketing campaigns! They’re simple yet highly effective, and it’s free to append the tracking parameters to any URL you share via your email blasts, Facebook Ads, Twitter posts, and more. Read on to learn how and why UTM parameters are a pertinent part of any modern event marketing strategy. (more…)

Thursday, September 6th, 2018

5 Reasons Your Event Should Use a Branded Call Center

When your ticket sales pick up and your fan base grows, so does your customer support inbox. With a relatively lean event staff, your best decision may be to utilize an outside customer support team. How, then, can you be sure that an external call center will provide top-notch support to your customers, while maintaining a consistent experience and event branding every step of the way?

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Tuesday, August 14th, 2018

Google Analytics Metrics Every Event Organizer Should Care About

Interested in determining which event marketing channel yields the highest return? Curious about the average age group your ticket buyers fall into? Or maybe you’re considering creating an app for your event and want to see the split of Android versus Apple mobile usage. Google Analytics is an impressive (and free!) tool for the modern event organizer, capable of addressing all these needs and more. (more…)

Wednesday, June 13th, 2018

3 Ways Our Third-Party Account Integrations Make Marketing Easier

As an event marketer, you’re likely spending a large portion of your time promoting and analyzing your event across multiple platforms such as Facebook Ads, Google Analytics, and AdRoll, and that added effort can really add up. Luckily, our marketing account integrations feature was designed to optimize your campaigns and save you time. Housed within our system’s Marketing Dashboard, this feature allows you to connect your event listings to the third-party marketing accounts you use most.

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Monday, June 11th, 2018

Did You Know: Automated Social Posts with Agent

Did you know you can automate your social posts with our system’s Agent tool? (more…)

Thursday, May 10th, 2018

3 Facebook Event Remarketing Campaigns to Drive Sales

Facebook ads are a powerful way to target potential ticket buyers where they already spend a large portion of their time online. Facebook remarketing ads take it a step further by targeting those who have already shown an interest in your event. 

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