Thursday, March 26th, 2015

Field Guide to Digital Event Marketing: What Is Event Remarketing?

If you spend any time shopping online, this has probably happened to you: You’re browsing a new pair of glasses or a stylish new jacket, but ultimately you decide not to buy yet. Still, a day or two later, you begin to notice ads around the web for that site or product you were previously browsing.

This advertising tactic is known as remarketing. (more…)

Monday, February 23rd, 2015

What Content Should You Share After the Event?

So your event is over, and now your fans are talking about it all over social media. You want to be included in the excitement, but how can you quickly jump into the conversation? (more…)

Thursday, January 22nd, 2015

How We’re Using Google’s Structured Data To Add Ticketing Links To Event & Venue Searches

This January, Google announced some expansions to their Knowledge Graph’s usage of schema.org markup, which spells exciting news for bands, musicians, comedians and people like you — event organizers and venue managers. (more…)

Thursday, December 11th, 2014

Field Guide to Digital Event Marketing: Essential AdWords Ad Tips

Your Google AdWords ads are the first interaction you have with customers. AdWords uses your keywords to determine who will see your ads, but it’s ultimately your job to write the ads that will compel people to click. (more…)

Thursday, November 20th, 2014

Reach New Audiences With Display Ads For Your Events

Since there are so many marketing platforms and online tools available to raise interest in your event, you might find yourself asking which is the most cost-effect solution to include in your marketing budget. (more…)

Thursday, November 6th, 2014

Best Ways to Stay in Touch After Your Event

Your event just ended, and you’re already thinking about the next one. Fans will be thinking about the great times they had for a while, but how do you make sure you keep them interested so they’ll come back next time? (more…)

Thursday, October 23rd, 2014

How Event Organizers Can Make the Most of Instagram

In the event industry, a social platform like Instagram can be an easy way to share your event and get your fans talking. Since the site is primarily designed for photo and video sharing, you can quickly share exciting visuals before, during and after your event to provide fans with a sneak peek of what’s happening. (more…)

Thursday, September 18th, 2014

Field Guide to Digital Event Marketing: AdWords on a Budget

So far we’ve covered the Google AdWords basics and how to select the best keywords to help you increase your ticket sales. Now you might be thinking, “That’s great for huge events with big marketing teams, but how am I going to do this with a smaller budget?” (more…)

Thursday, August 21st, 2014

3 Reasons Why Event Professionals Should Use Google Analytics

If you run a business online, you’ve probably heard a lot about Google Analytics and how much it can help you increase sales (if you’re not already using it!). But how does understanding website traffic help you sell more tickets to an event? (more…)

Thursday, August 7th, 2014

How Well Does Your ShowClix Event Listing Appear In Search Results?

There are dozens of tools for customers to find your event listing to buy tickets (including your own website and even the ShowClix homepage). Our traffic data estimates, however, that at least 10% of ShowClix ticket buyers make their way to our site via a Google search. How do you make sure your event listing ranks highly for those fans? (more…)