Thursday, May 10th, 2018

3 Facebook Event Remarketing Campaigns to Drive Sales

Facebook ads are a powerful way to target potential ticket buyers where they already spend a large portion of their time online. Facebook remarketing ads take it a step further by targeting those who have already shown an interest in your event. 

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Wednesday, April 11th, 2018

Which Facebook Ad Types Help Sell More Tickets to Your Event

By now, you’re probably investing some of your event marketing spend in Facebook Ads. Boosting posts can be a great vehicle to increase engagement, but when your top priority is increasing ticket sales, it’s best to dive into Facebook Ads Manager head first. (more…)

Thursday, March 29th, 2018

3 Social Media Contests to Increase Engagement for Your Festival

It’s clear that social media follower engagement is a key aspect of a festival promotional strategy, so how can you put your festival’s social efforts into overdrive to amplify the interest in your posts? Contests are a great way to get your current fans excited and expose your event to new attendees. If you’re not sure where to begin, never fear! Our event experts put together three social media contest ideas to get you started. (more…)

Monday, March 5th, 2018

How to Use Facebook Audience Insights to Improve Your Event Marketing

Before we can optimize our event marketing efforts, we have to analyze the data we have available to us. Since there are hundreds of platforms and systems available, some free, some not, do you find yourself asking “Where do I start?” Facebook Audience Insights is a free and powerful analytics tool housed in the Facebook Ads Manager that cuts through the mass of information and returns important insights about your Facebook page’s followers that are easy to understand and utilize. (more…)

Thursday, February 22nd, 2018

Must Haves in Your Event Marketing Emails

Your email list subscribers and customers get tons of emails daily. How can you get your event emails to stand out in their cluttered inboxes? Our event marketing experts put together a list of items you need to include in all your emails to help you increase open rates, drive traffic to your site, and sell more tickets. Check it out! (more…)

Wednesday, February 21st, 2018

Festival Products You Should Offer With Ticket Sales

If you’re looking to drive pre-event revenue for your upcoming festival, selling products alongside your online ticket sales is a great way to do this. Not only will offering add-ons like apparel and after-party passes boost your bottom line, it will also add convenience for you and your buyers, and help you better prepare for onsite merch inventory needs. Check out our event experts’ ideas for merchandise to offer along with your festival tickets! (more…)

Monday, January 22nd, 2018

6 Event SEO Tips To Rank Higher on Google

Have you been reading all the blogs and articles about the latest search engine optimization (SEO) tips and wondering where you should start? We can help! SEO boosts the visibility of your website on search engines like Google and Bing, and can help you sell more tickets. By following SEO best practices, you can increase organic online traffic and provide an easy way for ticket buyers to find your event’s website. (more…)

Thursday, December 7th, 2017

4 Reasons to Offer a Presale for Your Event

Looking to drum up buzz around your event and reward your loyal customers? While one of the primary goals of a presale is to drive customers to buy tickets early, there are plenty of other benefits to having a presale for your event. (more…)

Thursday, November 16th, 2017

Fandom Products You Should Offer With Ticket Sales

Are you looking for a way to drive ticket sales for your fandom event’s panels and photo ops? Thinking about introducing some new event swag? Good news – you can sell all of this and more online along with your admission tickets! Providing your fans with the option to purchase merchandise and ticket upgrades in your online checkout can make a big difference to your bottom line. Offering these add-ons in the same transaction as their ticket purchase adds convenience for you and your fans, and serves as an effective upsell tactic. Read on for merchandise ideas to offer along with your event tickets! (more…)

Thursday, October 19th, 2017

4 Items to Include in an Event Press Release

When promoting a new event, a press release can serve as a great method to generate publicity at minimal cost to you. If it gets picked up by major websites or influencers, your event could also be exposed to potential attendees that may never have found it otherwise. Not to mention, a widely shared press release adds legitimacy to your event and can help you gain potential sponsors. That being said, you’ll need to take certain steps to ensure that your story does not go unnoticed. Our event marketing experts have put together a few tips to make sure your press release stands out and gets the coverage you desire! (more…)